The Retail Champion: 10-Steps to Retail Success by @clarerayner launches today for #indieretail

As this blog goes live (1pm on Tuesday 3rd July) I’ll have just finished running a workshop on “Working with small businesses” at the Association of Town Centre Management Summer School in Bristol. Today’s also the official launch day of my book, The Retail Champion: 10 Steps to Retail Success, and I’m honoured to have been invited to give a signing at this prestigious event. The fact is I wrote this book specifically so it could be launched during Independent Retailer Month 2012…

Why did I write a book for smaller, independent retailers?

For years people have been telling me to write a book but I didn’t want to – I didn’t imagine a proper publisher would want a book for indie retailers and retail startups, I didn’t want to jump on the self-publishing bandwagon.

Then a few things happened – Sarah Decent, owner of Modish Shoes, tweeted along the lines of “help – I want to stop playing shops – where can I buy a decent book on how to run a retail business” and a few other people started encouraging me once more.

The desire to write a book grew; I was seeing so many depressing stories of business failures that I felt I really had to share my 10-steps to retail success methodology with as mean people as I could – and a book would make that achievable. I wanted to help ANY retailer (or any business who served consumers), whether starting up or already trading, online only or in physical locations, to develop robust and repeatable processes and systems so they could become a scalable, saleable business.

How did The Retail Champion: 10 Steps to Retail Success come about?

Towards the end of July last year I connected with a commissioning editor at Kogan Page via linkedin. She asked to see my draft outline for the book and then, after reviewing that, she suggested a lunch meeting. In that meeting she said they’d like to publish the book! I was gob-smacked; I tried to not show the screaming excitement that I was feeling and calmly began to explore terms. It turned out that it was an 8-month lead-time from final manuscript to publication date. I was set on it being available for Independent Retailer Month 2012, meaning we had to work towards today, 3rd July, as the on-sale date.

At that point it was the end of July, I was also about to go away on holiday for 2 weeks as well. In order to get this book out there and ready to be part of all the support and excitement for indie retailers I needed to have submitted a full and final manuscript by 1st November 2011. And so I did. I broke down the task, planned the time and set to work.

Proud to present my retail book – offering support and advice for smaller, independent retailers.

And here it is – If you’d like a signed copy then order it from me directly via and request what ever you want by way of dedication via the form on PayPal. I hope it helps more and more retailers to BE retail champions 🙂


About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email
This entry was posted in Independent Retailer Month - Blog-a-day for #IndieRetail, Supporting Independent Retail and tagged , , , , . Bookmark the permalink.

1 Response to The Retail Champion: 10-Steps to Retail Success by @clarerayner launches today for #indieretail

  1. Pingback: A blog-a-day for #IndieRetail | Clare Rayner: The Retail Champion

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