As this blog goes live (1pm on Tuesday 3rd July) I’ll have just finished running a workshop on “Working with small businesses” at the Association of Town Centre Management Summer School in Bristol. Today’s also the official launch day of my book, The Retail Champion: 10 Steps to Retail Success, and I’m honoured to have been invited to give a signing at this prestigious event. The fact is I wrote this book specifically so it could be launched during Independent Retailer Month 2012…
Why did I write a book for smaller, independent retailers?
For years people have been telling me to write a book but I didn’t want to – I didn’t imagine a proper publisher would want a book for indie retailers and retail startups, I didn’t want to jump on the self-publishing bandwagon.
Then a few things happened – Sarah Decent, owner of Modish Shoes, tweeted along the lines of “help – I want to stop playing shops – where can I buy a decent book on how to run a retail business” and a few other people started encouraging me once more.
The desire to write a book grew; I was seeing so many depressing stories of business failures that I felt I really had to share my 10-steps to retail success methodology with as mean people as I could – and a book would make that achievable. I wanted to help ANY retailer (or any business who served consumers), whether starting up or already trading, online only or in physical locations, to develop robust and repeatable processes and systems so they could become a scalable, saleable business.
How did The Retail Champion: 10 Steps to Retail Success come about?
Towards the end of July last year I connected with a commissioning editor at Kogan Page via linkedin. She asked to see my draft outline for the book and then, after reviewing that, she suggested a lunch meeting. In that meeting she said they’d like to publish the book! I was gob-smacked; I tried to not show the screaming excitement that I was feeling and calmly began to explore terms. It turned out that it was an 8-month lead-time from final manuscript to publication date. I was set on it being available for Independent Retailer Month 2012, meaning we had to work towards today, 3rd July, as the on-sale date.
At that point it was the end of July, I was also about to go away on holiday for 2 weeks as well. In order to get this book out there and ready to be part of all the support and excitement for indie retailers I needed to have submitted a full and final manuscript by 1st November 2011. And so I did. I broke down the task, planned the time and set to work.
Proud to present my retail book – offering support and advice for smaller, independent retailers.
And here it is – If you’d like a signed copy then order it from me directly via www.retailchampion.co.uk/retail-success and request what ever you want by way of dedication via the form on PayPal. I hope it helps more and more retailers to BE retail champions 🙂