What does Social Commerce mean to you?
Does social commerce mean simply having an account on Facebook to increase sales, is it about humanising the process of online commerce or is it about an interaction platform allowing you to share your business with friends and colleagues’? Not everyone sees Social Commerce as the same thing. Have you ever sat in front of a computer looking at Facebook feeling intimidated?
Do you really need to use Social Commerce?
First you need to ask yourself if you really need to use Social Commerce. Are you a business that wants to create an online store and start directly from Social Commerce, or already have a store and are considering setting up a social version? You know your business better than anyone else – do you feel your company would benefit from Social Commerce?
Social commerce is so important for online retailers because it gives you the platform to connect and form a bond with your consumers. In reality, your clients are just a number on an invoice form but with Social Media, you can offer a personalised service, allowing you to converse with that said consumer. Holding weekly Q+A’s is a great way to engage with your audience and find out their views on your brand.
Listening To Your Customers
Usually, an ecommerce store has a one way communication channel however, once established as social commerce, you’ll be able to connect with your customers and vice versa. They can tell you what they like/dislike about your products. Criticism should not be feared as it will only help you to grow your business. Listening to your customers, answering on time and knowing how to act will be crucial in the success of your business.
As an online retailer, Social Commerce can simplify the buying process as you can take your products to where they spend their time; in Social Networks. You need to offer your customers an easy and attractive buying process otherwise they will find an alternative store. With ecommerce being as competitive as it is, it’s so important to keep your customers interested with a practical operation. Remember, people don’t like change, especially if it takes them longer to do something.
Social Shopping is the future of ecommerce. The swanky e-commerce site Fab is no exception, having gone from 1.8M users to an astonishing 4.5M since implementing Open Graph in January along with a 20-40% of traffic coming from Facebook on a daily basis. Social media offers incredible feedback on either goods or services. As a retailer, this must be taken advantage of. Use the good and bad comments to your advantage and make the most of what Social Media offers.
This blog was written by Warren Knight, Social Commerce Expert. To connect with Warren you can follow him on twitter – @wvrknight