Collaboration and support can go a little way toward saving our high street… I run www.thisisyourkingdom.co.uk (TiYK), a curated insider’s guide to the UK’s most lovely places to eat, drink, walk, think, potter, ponder, snuggle shop and sleep. This week we’ve been busy telling a host of lovely startups our ‘Tales of a Startup’ at ‘Creative Country Business’ a 2 day event delivered and hosted by ex-dragon Doug Richard’s School for Creative Startups and supported by Country Homes & Interiors. I love taking part in these events. It’s always such a pleasure to share stories and ideas with likeminded business owners who have taken the plunge or are just at the start of their new exciting journey.
Businesses are increasingly open to embracing a collaborative approach to growth
What really stood out during our many conversations and discussions was the way in which each business was willing to embrace a collaborative approach to growth – something I have been privileged to experience on many occasions during my recent post-city years. Gone are the days when rival businesses compete from behind closed doors, today’s entrepreneur knows ‘no man is an island’ and recognises the invaluable role played by collaboration and peer to peer support in achieving success.
We’ve been lucky to take part in many collaborative goings on over the last 2 years. From sharing contacts and ideas to swapping skills and taking part in joint PR campaigns and events – each experience, irrespective of its success has facilitated new relationships and opened doors to opportunities and experiences that have enriched our business journey on every conceivable level.
At the risk of sounding somewhat cheesy now, sharing and collaboration is exactly what TiYK is all about – the sharing of values, of knowledge, of locality and community. Whether it’s on behalf of independent businesses showcasing homegrown talents or local consumers passionate about provenance, we simply play a lovely part in encouraging and facilitating it.
Unique local ‘insider information’ provides a fantastic impartial channel for independents to improve their visibility…
One of the ways in which we help facilitate this collaborative approach between likeminded businesses is by inviting each one to share their favourite local thing to see or do with our readers in return for an accreditation and link. This system for capturing unique local ‘insider information’ provides a fantastic impartial channel for independents to improve their visibility whilst encouraging them to shout about similar minded small businesses they love and admire. Not only does this reinforce their brand values but it also helps raise awareness of their locality and goes a little way towards making our high streets just that teensy bit more lovely…
SEEKING BRITAIN’S MOST LOVED INDEPENDENT SHOP!
With Independent Retailer Month running for the whole of July why not take this opportunity to say thank you by nominating your favourite local shop! Simply share the name and address, along with a few words about why you love it (by midnight 31 July 2012) and we’ll reward the five most lovely entries plucked from the TiYK teapot with a big TiYK-style shout out!
This blog was written by Hannah Needham, founder of This is Your Kingdom.