It was good to see so many people at the IRM launch event – it shows that the independent sector is alive and kicking, despite what some of the analysts say!
At Hi Street, we have a passion for promoting and supporting all independent businesses. We recognise that, in order to survive you cannot compete on just price. Sure, you need to provide value for money, but you also need to offer a level of service and customer attention that is second to none.
Great Customer Service Experiences…
One of my earliest experiences of great customer service was when I worked for a large accountancy (this was before I saw the light). It was a very traditional company with partners, executive toilets parking sapces. It also had tea ladies who came around twice a day and served tea and coffee at your desk (I’m sure this was so you didn’t lose any time working to make your own coffee).
Anyway, they always remembered what drink you had and whether you took sugar and milk. They even remembered if you liked your tea well brewed or weak. I remember once I have been working at a client site and hadn’t been in the office for 3 months. It’s 3 o’clock in the afternoon and one of the tea ladies is making her rounds. She stops by me, thinks for a while and then proceeds to pour me a strong cup of tea with milk. Now that was an example of true customer service.
Small independent retailers can provide a level of customer service that the big shops cannot
I think its incumbent on all of us small independent businesses to remember this and provide a level of customer service that the big shops cannot (or will not) provide. Even in these days of austerity, people still like to be remembered and treated well – maybe more so.
Blog thanks to Hi Street
This blog was provided by Hi Street. Hi Street is a mobile phone app that combines the reach of social media and the technology of mobile to deliver real-time, customised messages about your business to shoppers who are nearby.
Use it to tell people about your events, new products and promotions. Or just use it to communicate. Hi Street is dedicated to helping independent retailers increase footfall without having to offer huge discounts. www.histreet.co.uk – firstname.lastname@example.org
The beauty is its flexibility – it enables you to react instantly with messages that will allow your customers to engage with you.