Mobile is a channel that any retailer of any size can take advantage of. It’s a platform where all retailers can all compete. It’s a way to get bespoke or specialised products easily out to market and it’s an easy way to reach a wide demographic of customers.
Mobile shopping is growing at a rapid rate. Statistics from Google show that up to 15% of online traffic is via mobile. This means that not having a mobile site is like closing your website for one day a week.
There is an appetite for Mobile
In a recent study which OnePoll undertook on our behalf 76% of SME independent retailers said their website hadn’t been optimised for mobile, but 89% said they wanted to go mobile.
Barriers to going mobile
Many small retailers think that mobile commerce is a tool that is only for large retailers. This simply isn’t true. In our study we asked retailers what their perceived barriers were to going mobile. The main responses were cost, time and technological requirement.
But going mobile doesn’t have to be expensive or time consuming. For example the MoPowered platform is charged predominantly on a Pay Per Transaction model and once given the go ahead the mobile site can be created within weeks rather than months. No technical expertise is needed; in fact all the MoPowered team need to build your mobile site is your web address.
MoPowered is one of the only mCommerce providers to supply the complete package from site build and cataloguing right through to checkout. Security is at the heart of everything we do and it is testament to this that we work with well know payment service providers including WorldPay, Sage Pay, Realex and Ogone.
Since launching MoPowered we have seen a wide variety of bespoke UK retailers starting to use mobile, our clients include hat makers, equestrian suppliers and specialist cycling retailers amongst others. On average SME retailers that are using the MoPowered platform are seeing 10% of their sales coming through the mobile channel.
Mobile shopping is a rapidly growing phenomenon, particularly in the UK. Retailers that don’t embrace the opportunity will find it difficult to catch up. When the 4G network is introduced next year many consumers will experience faster internet speeds on their phones compared to their home computers. This will also drive growth in mobile shopping.
So in short, don’t delay, get MoPowered. Take a look at www.mopowered.co.uk
This blog was provided by Dominic Keen, CEO of MoPowered (part of The MoBank Group)