From Independent Retailer Month to an Independent Christmas #indieretail creates #indiexmas

The Independent Christmas campaign is a new campaign, launching in 2012, and a spin-off from the well-established Independent Retailer Month (IRM). The B2C aspect of IRM originates at the local and community level, with the retailers at the forefront, supported by local press, media, councils and other organisations. Retailers and local business organisations in communities across the UK work together in their specific locale to create a month-long celebration of Independents. The objective is to draw local people back to their cities, towns and village centres where these businesses sell goods, and services, to consumers.

Independent Christmas, #IndieXmas, runs for 6 weeks prior to Christmas day

The Independent Christmas campaign, or “Indie Xmas”, runs for the 6 weeks prior to Christmas day, from 12th November 2012. It will include both B2B and B2C aspects. The B2C element will encourage consumers to divert a proportion of their Christmas spending – be that on gift and food shopping, partying or pampering – to local, independent businesses. The campaign will therefore be inclusive the wider group of “retail” businesses – in fact all those who serve consumers – bars, restaurants and salons as well as more traditional shops.

The message to consumers will be that buying from an Independent guarantees them a more unique experience. We’ll highlight that if they are looking for a bit of indulgence at this celebratory time of year, wanting to find unusual gifts, unique outfits, delicious treats, and enjoy special occasions, they should explore their local independents. This is the perfect opportunity to give independent businesses a real boost in sales;already c. 30% of their annual sales are achieved in the 6 weeks before Christmas, an incremental increase during the peak period could make a significant difference to their bottom line. The B2B element, much like Independent Retailer Month, will centre onproviding retailers will the motivation, inspiration and activation to launch the campaign in their local area and get the message out to local consumers.

Get Involved and Celebrate an Independent Christmas

So far there are 2 major strands developing for the Independent Christmas campaign:

1. Activation events

These are for retailers and their supporters, networking events to really kick-start planning / thinking about what can be done to make the most of the campaign at the local level. There are 2 events planned, which will be more or less identical – Indie Xmas London – and Indie Xmas Manchester –

2. Christmas Shopping Crawls

These are locally based and encourage consumers to visit the retailers on the crawl. For more info about this specificially see

Beyond that we’ll maintain and build how free “how to..” guides and will continue to provide the free UK Independent Shops Directory via

More news about the plans will be coming in due course, in the meantime have a think about this, it’s not too far in the future, and Christmas trade is really key for a huge number of retailers. Let us know if there are things we could be doing to better support you.

Speak soon 🙂


About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email
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1 Response to From Independent Retailer Month to an Independent Christmas #indieretail creates #indiexmas

  1. Pingback: Wrapping up Independent Retailer Month UK 2012 by @kerrybannigan #indieretail | Independent Retail

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