The Chloe James Lifestyle store was launched in St Albans in 2010 by Donna Nichol and Maria Allen. Whilst Donna had always dreamt of owning a shop, Maria took a little bit of persuasion – although coffee and cake did the trick! Both girls have a creative background – Donna in fashion buying and Maria in print design. They both love interiors, fashion and design in general and wanted to create something unique and exciting in this historic town.
About Chloe James Lifestyle
Chloe James store is in a charming Tudor building, complete with steep stairs and wonky walls, and positioned right on the historic St Albans High Street. With two floors of gorgeous fashion, unusual gifts, and stylish interiors, customers can enjoy browsing hundreds of beautiful items.
Just before their second birthday the Chloe James Lifestyle online shop was born allowing customers from far and wide to share the vision and procure the products. Rather like going through childbirth (the labour pain of many late nights spent adding hundreds of products to a website) they hope all that will soon be forgotten and they watch their baby grow and blossom into something amazing!!
Creating a new retail experience where no customer wants to leave empty handed!
On 14th July this year we celebrated our 2nd birthday by providing champagne and cakes for all our lovely customers! The delicious cakes were supplied by a new local cafe– The Bakehouse – so it was great to be able to give our customers a treat whilst promoting a new business at the same time. The shop was buzzing all day! We also ran a competition which was free to enter for every shopper – they just had to say what it is they like about shopping at Chloe James Lifestyle. The entries were a joy to read and we will be including a selection as testimonials on our website. It was hard to choose a winner but eventually we settled on ‘What can I say….. Chloe James is original, intriguing & somewhere I never leave empty-handed. Thank you for being in St Albans!’ The delighted winner collecting her prize – a Chloe James bag full of fantastic goodies worth over £100!
This was written by Donna Nichol as part of our for sharing success stories – guest blog. For more information about the store see the links below for their webpage, facebook page and twitter account.
- Chloe James wepbage http://www.chloejameslifestyle.co.uk
- To view their facebook page, click here http://www.facebook.com/pages/Chloe-James-Lifestyle/206094389422283
- Twitter https://twitter.com/ChloeJamesStore
- Or visit Chloe James at 12 High Street, St. Albans, AL3 4EL