Our first ever Cash Mob event in Enfield was inspired by a conversation on Twitter; a pregnant friend was asking where she could buy raspberry leaf tea from locally, she had quite a few replies suggesting various chain stores but not one mention of an amazing local and independent shop, called The Village Wholefood Store.
Something needed to be done to put this store into the forefront of people’s minds, something needed to be done to change their shopping habits. A tweeted answer wouldn’t be enough, this needed something bigger…
What on earth is a SHOCK cash mob?!
So, a Cash Mob event was created on Facebook, called SHOCK Cash Mob, the twist that elevated this event out of the ordinary, was the shock part, where the retailer would have no idea that this event was going to happen and the location would be revealed to the participants, only after they had agreed to take part, just hours before the event itself took place!
This created a real buzz for people, the fact that it wasn’t plastered all over Facebook and Twitter, made it very exciting, it felt wonderful to be planning a community action that would actually make a big difference and only take a small number of people, to make that difference.
Local Press Support
The Enfield Advertiser newspaper http://www.enfield-today.co.uk/ agreed to support the event and sent a photographer and a reporter down to record our community action, as it unfolded, which would help to create an even bigger boost for that business by having extra publicity!
A group of ten of us accumulated, just out of sight from the shop, then we all marched in a line waving our ten pound notes and explained to the shop owner, Jill Simpson, that we had each come into her shop, in order to buy at least £10 worth of goodies from her.
Fantastic Social Shopping Experience – Real benefit for the retailers!
There was such a good vibe, it was the best shopping experience that I’ve ever had! People met new people and chatted with friends. One of the participants, local artist, Samantha Anne Hutchinson, even spoke to Jill about the possibility of using the wall space in the shop, for local artists to exhibit on!
I asked Jill Simpson, the shop owner how the SHOCK Cash Mob had made her feel and she told me,
‘It was a very exciting event. What an amazing mob! Thank you to Karen and everyone who came and supported The Village Wholefood Store. I will make every effort to support you all. Let me know if you have any ideas that we can help with. I will do my absolute best to come to the next one.”
And this is what just some of the participants had to say,
Samantha Anne Hutchinson, Artist: I loved it, I loved the shop, I loved the products and the concept! Brilliant!
Mary Huckle, Breakthrough Fitness: Well organised and a very innovative way of keeping it ‘local’. It was good fun.
Ana Elisa Remigio: I felt excited and proud to be a part of it. Thanks for organising. And I have some lovely healthy stuff that I needed to buy.
My pregnant friend, Kim Inam, came along too and did at long last get her Raspberry Leaf Tea, from an independent, local retailer! She told me,
Kim Inam: ‘I really enjoyed myself, meeting new people, as well as discovering a new shop.’
More SHOCK cash mobs planned in the run up to Christmas!
That was the first SHOCK cash Mob, in a series of ten, planned in the run up to Christmas.
Basically, if we want to boost the local economy, we need to think about where we spend our money and we need to think independent!
If you want to find out more about great independent food businesses in Enfield and want to find out when the next SHOCK Cash Mob will be, then look at the Foodies Enfield facebook page. (www.facebook.com/foodiesenfield)