The Buxton Christmas Shopping Crawl is the first project to be undertaken by the newly formed Buxton Town Team. The Town Team has emerged from the group that came together to apply for Buxton to be a Portas Pilot Town. Despite not being selected for the Portas Pilot scheme the group has continued to meet and grow, has sent off the documents to become a Community Interest Company, and was recently granted Town Team Partner status by the ATCM. The stated objective of Town Team is to advance the prosperity of Buxton and the well-being of its community.
The Buxton Christmas Shopping Crawl
As well as stimulating local awareness of the great variety and value available in town, the Buxton Town Team hope that the Christmas Crawl might help set the scene for a local loyalty shopping scheme to be launched next year. The Christmas Crawl is an ideal project for Buxton, which is blessed by an excellent spectrum of independent retailers that it is far too easy to ignore.
28+ Independent Retailers will participate in the Buxton Christmas Shopping Crawl!
The Crawl concept has been embraced by 28 shop front businesses who now eagerly await their maps and posters. Some are looking at giving discount vouchers or little freebies to give Crawlers to entice them to return and spend. The local weekly newspaper has already done a short piece, and is keen to help raise awareness. The local bi-monthly lifestyle magazine is doing a full page feature about the Crawl in the November / December issue, and the local radio station will help too.
Where to pick up your Buxton Christmas Shopping Crawl map…
The Buxton Crawl map will be available to download from www.visitbuxton.co.uk as well as the 5000 hard copies free to pick up from participating shops. In addition to the posters in the participating shops and supporting venues around the town the windows of four vacant shops will display big A0 size posters, and a banner on the park railings will encourage people, including students at the University of Derby, to join in the Crawl. An email and social media campaign using the #Buxton and #indiexmas tags will accompany the traditional media exposure. The Christmas Lights Switch-on event on 23 November is the big launch, but maps will be available from week commencing 12 November.
The whole community is helping to make it happen for Buxton!
Local design agency Freshspark Creative is doing the artwork for the Crawl for free, the local Borough Council is picking up the tab for printing the maps, our independent commercial estate agent Nina Lubman is sorting out the posters into vacant shops, the big posters and banner are being produced at a big discount by Hotline Signs, the lifestyle magazine Pure Buxton is running a 1/4pg display ad alongside the feature for just £100 (usually £170 for 1/4pg), and a local business group Vision Buxton have contributed £250 to the project. The £40 each contributions from the 28 participating businesses means we have a £1000 first prize and a second prize of £120 to which we hope to add if we can.
A chance to sponsor the Buxton Christmas Shopping Crawl prize presentation event too!
Plans are at an early stage for a glittering prize presentation event in January for which we are currently seeking a sponsor.
All this has been achieved in three weeks by two volunteers with a little help from our friends. For more info contact firstname.lastname@example.org and information will soon appear on www.buxtontownteam.org.uk as well as www.visitbuxton.co.uk
Thanks to Neil, Jean and the Buxton Spa town team for supplying this guest blog and what a fantastic example you’ve set for others to follow 🙂