Traders in Ashbourne are working to boost footfall in the run-up to Christmas by running the first “Ashbourne Christmas Crawl” which is a treasure-hunt style competition offering big prizes.
Launching the first Ashbourne Christmas Shopping Crawl!
A number of independent businesses in Ashbourne are coming together to establish the first “Ashbourne Christmas Crawl”. This is a treasure-hunt style activity where participants find clues in participating outlets, then complete an entry form to try to win prizes of up to £200. There will also be runners up prizes of £100, £50 & £25. This fun and exciting competition will help make Christmas Shopping a more enjoyable experience for shoppers young and old.
Christmas Shopping Crawl runs for 6 weeks from 12th November until Christmas Eve
The Christmas Crawl will start on Monday 12th November 2012 and will run up to and including Christmas Eve. The prize draw will take place in January 2013 and winners will have until the end of March 2013 to spend their “Ashbourne Vouchers”.
By visiting independent outlets to do their Christmas shopping, shoppers will sample a more unique, personal, shopping experience that will want then coming back for more.
Local activation partner for Ashbourne Christmas Shopping Crawl
Paul Taylor, from The Olive Tree, is the Local Activation Partner for the Ashbourne Christmas Crawl. Paul says “the current economic environment is very tough for independent businesses, with some in the Town struggling to survive. We are trying to help make Christmas Shopping an exciting and more enjoyable experience and hope it will help to boost footfall in the Town at this very important time of year. We are very grateful to Ashbourne Town Council for sponsoring this event and Ashbourne Partnership for their support in making it happen”.
Ashbourne Christmas Shopping Crawl is part of the national “Celebrate an Independent Christmas” campaign
This initiative is part of the National ‘Celebrate an Independent Christmas’ campaign established by Clare Rayner, The Retail Champion. Clare says “I am pleased to see that Ashbourne has established a Christmas Crawl, this is one of over 40 similar events that will run across the UK. We hope these events will help re-introduce people to the high street and let them experience some hidden gems”.
This guest blog was provided by Paul Taylor, Local Activation Partner for Ashbourne. Paul co-owns The Olive Tree, a beautiful gifts and interiors shop – http://www.theolivetreederbyshire.co.uk/
To find out more about the Ashbourne Christmas Shopping crawl you can contact Paul via email: firstname.lastname@example.org or call 01335 300948.