Traders in Ashbourne aiming to boost footfall this Christmas with #IndieXmas shopping crawl

Traders in Ashbourne are working to boost footfall in the run-up to Christmas by running the first “Ashbourne Christmas Crawl” which is a treasure-hunt style competition offering big prizes.

Launching the first Ashbourne Christmas Shopping Crawl!

A number of independent businesses in Ashbourne are coming together to establish the first “Ashbourne Christmas Crawl”. This is a treasure-hunt style activity where participants find clues in participating outlets, then complete an entry form to try to win prizes of up to £200. There will also be runners up prizes of £100, £50 & £25. This fun and exciting competition will help make Christmas Shopping a more enjoyable experience for shoppers young and old.

Christmas Shopping Crawl runs for 6 weeks from 12th November until Christmas Eve

The Christmas Crawl will start on Monday 12th November 2012 and will run up to and including Christmas Eve. The prize draw will take place in January 2013 and winners will have until the end of March 2013 to spend their “Ashbourne Vouchers”.

By visiting independent outlets to do their Christmas shopping, shoppers will sample a more unique, personal, shopping experience that will want then coming back for more.

Local activation partner for Ashbourne Christmas Shopping Crawl

Paul Taylor, from The Olive Tree, is the Local Activation Partner for the Ashbourne Christmas Crawl. Paul says “the current economic environment is very tough for independent businesses, with some in the Town struggling to survive. We are trying to help make Christmas Shopping an exciting and more enjoyable experience and hope it will help to boost footfall in the Town at this very important time of year. We are very grateful to Ashbourne Town Council for sponsoring this event and Ashbourne Partnership for their support in making it happen”.

Ashbourne Christmas Shopping Crawl is part of the national “Celebrate an Independent Christmas” campaign

This initiative is part of the National ‘Celebrate an Independent Christmas’ campaign established by Clare Rayner, The Retail Champion. Clare says “I am pleased to see that Ashbourne has established a Christmas Crawl, this is one of over 40 similar events that will run across the UK. We hope these events will help re-introduce people to the high street and let them experience some hidden gems”.

This guest blog was provided by Paul Taylor, Local Activation Partner for Ashbourne. Paul co-owns The Olive Tree, a beautiful gifts and interiors shop –

To find out more about the Ashbourne Christmas Shopping crawl you can contact Paul via email: or call 01335 300948.


About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email
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