Selsey Celebrate an Independent Christmas with 28 retailers! #IndieXmas

Guest blog by Linda Frampton, Mulberry Divers, the Local Activation Partner for the Selsey Christmas Shopping Crawl… I became aware of the Independent Christmas Campaign as a result of joining the Selsey Town Team which, like many others, had unsuccessfully applied to become a Portas Pilot Town.

28 Independent Retailers in Selsey will be celebrating an independent Christmas.

Despite not being selected for the Portas Pilot scheme the Selsey Town Team is working on ways to promote Selsey.  A fantastic 28 retailers have now signed up to the “Celebrate an Independent Christmas” campaign.  We have applied for funding to cover printing costs for the maps and thank you cards and will hear if we have been successful very soon!  This means that the Selsey Independent Christmas will be in full swing from 19th November.

Selsey Christmas Lights Event on 1st December

Selsey has a Christmas Lights Event on 1st December and Selsey Business Partnership will be there promoting the campaign and providing maps to those who come into Selsey from outside the area.  In addition the local radio station and a number of local publications are helping us with publicity.

We are hoping that this will be a successful event especially as it has united so many retailers in the area and as we have secured a major sponsor for the Selsey Independent Christmas for next year!

Local activation partner for Selsey

Linda Frampton of Mulberry Divers is the Local Activation Partner for the Selsey Christmas Shopping Crawl. You can find out more about Mulberry Divers via their website http://www.mulberrydivers.co.uk/ or facebook page http://www.facebook.com/mulberrydivers.

To find out more about the Selsey crawl contact Linda by email linda@mulberrydivers.co.uk or call 01243 601000.

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About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email champion@retailchampion.co.uk.
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