Shoppers UK-wide are in for some fantastic retail therapy! By taking part in one of the many Christmas Shopping Crawls launching across the UK they can make Christmas shopping more fun, have a chance to win fantastic prizes, AND be confident that whatever they spend they’ll be having a really positive impact on their local community and economy.
Celebrate an Independent Christmas campaign launches on 12th November 2012!
The Celebrate an Independent Christmas campaign aims to improve footfall to our high streets, towns and village centres, to increase consumer confidence, and to boost retail sales at the all-important Christmas period. Focused on connecting consumers with local, independent retailers, the campaign has managed to capture the imaginations of over 40 towns and retail centres UK-wide.
The shopping crawls, or trails as some are being called, will start on different dates in each of the participating areas. Consumers collect a map of the crawl, visit each of the listed stores, discovering retailers they may have overlooked in their routine shopping trips. They get their crawl map validated, and, upon achieving the qualifying criteria are entered into a prize draw. Each town has secured an array of amazing prizes – one is offering a fantastic holiday, another over £1000 in cash! To further help shoppers identify their local independent stores over 7500 window posters have been distributed either with the BIRA publication or by the campaign team.
Celebrate an Independent Christmas – A spin-off from Independent Retailer Month
The “Celebrate an Independent Christmas” campaign is the brain-child of retail expert, Clare Rayner, The Retail Champion who also leads Independent Retailer Month in the UK. Rayner said “Christmas Shopping crawls are intended to be a lot of fun for consumers, however, for independent retailers activities like these can really boost their footfall and sales. Christmas is the most important time of year for all retailers, some sectors achieve c. 60% of their annual profit in the last 6-weeks before Christmas! If we, as consumers, don’t want to lose even more of our local, independent businesses then we need to support them! A campaign like this achieves that but also makes it fun for those involved.”
Rayner added “Research from BIRA and O2 Priority Moments has shown over 16% of our independent traders do not expect to survive 2013. Times are tough for everyone, but those with high street premises are battling spiralling costs, in particular business rates. What many people aren’t aware of is how valuable their £1 spent locally can be. It’s been quoted that for every £1 consumers spend in their local independent businesses approximately 50p – 70p circulates back into their local economy. Whilst for some consumers shopping online, or out-of-town, may save a little time, perhaps a little money, for that same £1 spent only 5p trickles back into their local economy.”
Shopping locally with Independent Retailers really boosts your local economy
The campaign urges consumers to spend a proportion of their Christmas budgets – be that on gift and food shopping, partying or pampering – with local, independent businesses and all those who serve consumers – bars, restaurants and salons as well as traditional shops. In many towns shoppers will be given a “thank-you” card, that thanks them for their custom and explains the value of their £1 spent locally – an important feature of the campaign is about ensuring consumers understand the impact they can have even if they only make small adjustments to their routine shopping habits.
Do your Christmas Shopping with Independent retailers for special gifts, unique outfits and and more personal service!
In the BIRA / O2 research some 40% of consumers indicated that they valued independent retailers for the more personal shopping experience and service they delivered. Others indicated it was because independents typically had more unusual or unique products that could not be found elsewhere. So for consumers who are looking for a bit of indulgence at this celebratory time of year, if they are seeking more unusual gifts, unique outfits, delicious treats or special social occasions, they should take time to explore their local independents.
The campaign intends that the community spirit and engagement created between the shoppers and local traders will continue well beyond Christmas itself, meaning that those towns who take part can look forward to a positive start to 2013.
To find out more about the Independent Christmas Campaign visit www.indiechristmas.co.uk or follow on social media – twitter via @IndieRetailUK, hash-tag #IndieXmas or www.facebook.com/IndependentRetailerMonthUK.
A full list of towns involved in Christmas Shopping Crawls can be found at www.indiechristmas.co.uk/shopping-crawl. Towns that have upgraded to a full page feature for their crawl are highlighted in bold, red text. One example is Lytham St Anne – http://www.independentshops.co.uk/christmas-shopping/lytham-st-annes/2012/
You can also see a full list of participating areas below. Each of the named individuals is the “local activation partner” for the town.
|First name||Surname||Email address||Contact number||Town / Area supported|
|Andrew||Knapp||Abergavenny@thebestof.co.uk||01873 719151||Abergavenny, Monmouthshire|
|Paul||Tayloremail@example.com||07848 038830||Ashbourne, Derbyshire|
|Alex||Jeremy||Alex.Jeremy@lbbd.gov.uk||0208 227 5243||Barking, London borough of Barking and Dagenham|
|Mary||Jane Armstrongfirstname.lastname@example.org||07931 918206||Bo’ness, Falkirk, Scotland|
|Neil||M Scowcroftemail@example.com||07944 632184||Buxton Spa, Derbyshire|
|Bonnie||Grillsfirstname.lastname@example.org||01840 212305||Camelford, Cornwall|
|Sue||Fernandezemail@example.com||0161 282 0011||Cheadle, Greater Manchester|
|Sue||Fernandezfirstname.lastname@example.org||0161 282 0011||Cheadle Hulme, Greater Manchester|
|Andy||Deloozeemail@example.com||01244 400045||Chester, Cheshire|
|Emma||Turnerfirstname.lastname@example.org||07824 326326||Chesterfield, Derbyshire|
|Sally||Halsonemail@example.com||01327 828391||Daventry, Northamptonshire|
|Clare||Brettfirstname.lastname@example.org||01582 891405||Dunstable, Bedfordshire|
|Sue||Tayloremail@example.com||07810 885766||Exeter, Devon|
|Gillian||Bain||Fraserburghforward@hotmail.co.uk||01346 512255||Fraserburgh, Aberdeenshire, Scotland|
|Sue||Fernandezfirstname.lastname@example.org||0161 282 0011||Gatley, Greater Manchester|
|Michay||Matthewsemail@example.com||01422 360035||Halifax, West Yorkshire|
|Mike||Allenbyfirstname.lastname@example.org||07770 820991||Hatch End, London borough of Harrow|
|Sue||Fernandezemail@example.com||0161 282 0011||Heald Green, Greater Manchester|
|Alan||Trailfirstname.lastname@example.org||01436 671731||Helensburgh, Argyle and Bute, Scotland|
|Kirsty||Pollardemail@example.com||01455 631984||Hinckley, Leicestershire|
|Louise||Yexleyfirstname.lastname@example.org||01462 759700||Hitchin, Hertfordshire|
|Louie||Cleggemail@example.com||01543 304441||Lichfield, Staffordshire|
|Jessica||Learmond-Criquifirstname.lastname@example.org||07770 231367||London (Hampstead)|
|Irena||Laneemail@example.com||0207 928 4050||London (Southbank)|
|Natalie||Petersfirstname.lastname@example.org||01253 734764||Lytham, Lancashire|
|Jenny||Hunt||JenniferHunt@maidstone.gov.uk||07969 094320||Maidstone, Kent|
|Derrick||Armitageemail@example.com||01896 822759||Melrose, Borders, Scotland|
|Shelagh||Corefirstname.lastname@example.org||07919 330849||Melton Mowbray, Leicestershire|
|Jacky||Knappemail@example.com||01600 729030 / 01873 719151||Monmouth, Monmouthshire|
|Kate||Yardleyfirstname.lastname@example.org||07909 901 980||Oakham, Rutland|
|Jen||Garrityemail@example.com||01494 434116||Old Amersham, Buckinghamshire|
|David||Jonesfirstname.lastname@example.org||01924 565121||Ossett, West Yorkshire|
|Debbie||O’Brien||Debbie@rochdaletcm.co.uk||01706 926676||Rochdale, Lanchashire|
|Claire||Ramsbothamemail@example.com||01279 868500||Sawbridgeworth, Hertfordshire|
|Linda||Framptonfirstname.lastname@example.org||07973 826481||Selsey, West Sussex|
|Janet||Collinsemail@example.com||Skipton, North Yorkshire|
|Sue||Fernandezfirstname.lastname@example.org||0161 282 0011||Stockport, Greater Manchester|
|Mike||Craneemail@example.com||01895 259854||Uxbridge, London borough of Hillingdon|
The ‘Celebrate an Independent Christmas’ campaign focuses on engaging local independent businesses, those who serve consumers, to create “activation events” which will be fun AND which will have a positive social and economic impact in their locale. The campaign is a nationwide effort to improve footfall to our high streets, towns and village centres, to increase consumer confidence, and to boost retail sales. Local activation partners, such as Town Centre Managers and Town Teams, will help retailers and consumer facing businesses to deliver “Christmas Shopping Crawls”. The campaign will be supported by a wide range of business organisations and aims to reach consumers with the support of local press, media, councils and the retailers themselves.