Old Amersham Christmas Shopping Crawl is launched, thanks to @cocomarieUK #Indiexmas

Old Amersham independent Businesses, led by ladies designer boutique, Coco Marie, rally together to increase footfall before Christmas by taking part in a national campaign to “Celebrate an Independent Christmas” organised by retail expert Clare Rayner.

How the Old Amersham Christmas Shopping Crawl began

Whilst chatting to several other Old Amersham independent Businesses about decreased footfall in the Town, business owner Jen Garrity decided something had to be done. She was following retail expert Clare Rayner on twitter and had previously been sent a newsletter about a summer campaign ‘Independent Retailer Month’ but was too late to react and get involved. However when an email arrived in her inbox about Independent Christmas (#indiexmas on twitter) she knew it was the campaign for them! She set about rallying the troops and now has 26 independent businesses in the Old Town on board and more that are interested. These are:  Fox’s Outdoor, Boho, Adsum Aesthetics, Secrets on Broadway, Care Reiki @ Secrets on Broadway, All About Eve At Home, Nicole Boutique, Seasons Café & Deli, Old Amersham Sweet Shop, Indulge, The Artichoke, Coco Marie (Jenny’s store), Rich Perfumerie, Bluebell Woods, Baban Boutique, Butterfly Lingerie, Pentangle Studios, WhippetGrey, Su Chases, Kings Bar & Bistro at The Kings Arms, The Lemon Rooms, Laura, No 67 Hairdressers, The Swan Inn, The Eagle and finally a new deli opening mid-November called The Grocer at 91. They are supported by Caroline Garstang Howlett from Old Amersham based PR agency Strategic PR.

About the Old Amersham Christmas Shopping Crawl

The “Celebrate an Independent Christmas” campaign runs from 6 weeks prior to Christmas. The main feature of the campaign are “Shopping Crawls”. In Old Amersham the crawl will take place on Friday November 30th & Saturday 1st December.  This shopping crawl is a fun way to get people (over 18’s) into Old Amersham by getting them to have their crawl map stamped at each featured Independent Business (no purchase necessary), once every business has been visited the completed crawl maps will go into a prize draw to win a luxury hamper worth over £1000 filled with items from the businesses involved including toys, perfume, candles, scarves and gift vouchers. The winner of this will be drawn on the 15th December by Amersham Town Mayor Mrs Mimi Harker OBE so all entries need to be in by the 14th December. The maps are available from each Independent Business involved. The beautiful illustrations on the crawl map & related advertising have kindly been done free of charge by local illustrator Charlotte Vallance who is a firm believer in supporting local businesses (for more information please visit http://charlottevallance.blogspot.co.uk/).

Find out more about “Celebrate an Independent Christmas”…

You can find out more information about the campaign and any special offers, promotions, fun competitions, Christmas menus etc. by visiting the Facebook page set up by Jen: “Old Amersham Indie High Street”

Jen Garrity, owner of women’s fashion boutique, Coco Marie, and the creater of the Old Amersham Christmas Shopping crawl said “Recognising the impact that the buying power of chain stores, internet businesses and  the impact the recession has had on the retail sector, Old Amersham Indie High Street has pledged to ensure that visitors to Old Amersham are met with an unrivalled experience, irrespective of the outlets they visit,”

“Over the last two years, Old Amersham has welcomed a higher than ever number of independents, situated on the Broadway, High Street and Whielden Street, the three key roads that meet at the Market Square to create an ambient shopping, eating and leisure experience.  Nestled between these are a number of complimentary national retail outlets and restaurant chains, making Old Amersham the perfect one-stop town for shopper, tourists and locals,” continued Jen.

Clare Rayner, Founder of the “Celebrate an Independent Christmas” campaign explained the importance of shopping local: “For every £1 you spend with a local independent business  between 50-70p circulates back into your local economy. Shopping locally supports local traders, their suppliers, and the people they depend on to run their business. Buying locally boosts your local economy, rebuilding confidence in the community, enabling local businesses to prosper and grow.”

All in Old Amersham hope to welcome as many shoppers as possible to their shopping crawl at the end of the month! Click this link to find out where you can go Christmas Shopping in Amersham now!

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About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email champion@retailchampion.co.uk.
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