Old Amersham independent Businesses, led by ladies designer boutique, Coco Marie, rally together to increase footfall before Christmas by taking part in a national campaign to “Celebrate an Independent Christmas” organised by retail expert Clare Rayner.
How the Old Amersham Christmas Shopping Crawl began
Whilst chatting to several other Old Amersham independent Businesses about decreased footfall in the Town, business owner Jen Garrity decided something had to be done. She was following retail expert Clare Rayner on twitter and had previously been sent a newsletter about a summer campaign ‘Independent Retailer Month’ but was too late to react and get involved. However when an email arrived in her inbox about Independent Christmas (#indiexmas on twitter) she knew it was the campaign for them! She set about rallying the troops and now has 26 independent businesses in the Old Town on board and more that are interested. These are: Fox’s Outdoor, Boho, Adsum Aesthetics, Secrets on Broadway, Care Reiki @ Secrets on Broadway, All About Eve At Home, Nicole Boutique, Seasons Café & Deli, Old Amersham Sweet Shop, Indulge, The Artichoke, Coco Marie (Jenny’s store), Rich Perfumerie, Bluebell Woods, Baban Boutique, Butterfly Lingerie, Pentangle Studios, WhippetGrey, Su Chases, Kings Bar & Bistro at The Kings Arms, The Lemon Rooms, Laura, No 67 Hairdressers, The Swan Inn, The Eagle and finally a new deli opening mid-November called The Grocer at 91. They are supported by Caroline Garstang Howlett from Old Amersham based PR agency Strategic PR.
About the Old Amersham Christmas Shopping Crawl
The “Celebrate an Independent Christmas” campaign runs from 6 weeks prior to Christmas. The main feature of the campaign are “Shopping Crawls”. In Old Amersham the crawl will take place on Friday November 30th & Saturday 1st December. This shopping crawl is a fun way to get people (over 18’s) into Old Amersham by getting them to have their crawl map stamped at each featured Independent Business (no purchase necessary), once every business has been visited the completed crawl maps will go into a prize draw to win a luxury hamper worth over £1000 filled with items from the businesses involved including toys, perfume, candles, scarves and gift vouchers. The winner of this will be drawn on the 15th December by Amersham Town Mayor Mrs Mimi Harker OBE so all entries need to be in by the 14th December. The maps are available from each Independent Business involved. The beautiful illustrations on the crawl map & related advertising have kindly been done free of charge by local illustrator Charlotte Vallance who is a firm believer in supporting local businesses (for more information please visit http://charlottevallance.blogspot.co.uk/).
Find out more about “Celebrate an Independent Christmas”…
You can find out more information about the campaign and any special offers, promotions, fun competitions, Christmas menus etc. by visiting the Facebook page set up by Jen: “Old Amersham Indie High Street”
Jen Garrity, owner of women’s fashion boutique, Coco Marie, and the creater of the Old Amersham Christmas Shopping crawl said “Recognising the impact that the buying power of chain stores, internet businesses and the impact the recession has had on the retail sector, Old Amersham Indie High Street has pledged to ensure that visitors to Old Amersham are met with an unrivalled experience, irrespective of the outlets they visit,”
“Over the last two years, Old Amersham has welcomed a higher than ever number of independents, situated on the Broadway, High Street and Whielden Street, the three key roads that meet at the Market Square to create an ambient shopping, eating and leisure experience. Nestled between these are a number of complimentary national retail outlets and restaurant chains, making Old Amersham the perfect one-stop town for shopper, tourists and locals,” continued Jen.
Clare Rayner, Founder of the “Celebrate an Independent Christmas” campaign explained the importance of shopping local: “For every £1 you spend with a local independent business between 50-70p circulates back into your local economy. Shopping locally supports local traders, their suppliers, and the people they depend on to run their business. Buying locally boosts your local economy, rebuilding confidence in the community, enabling local businesses to prosper and grow.”
All in Old Amersham hope to welcome as many shoppers as possible to their shopping crawl at the end of the month! Click this link to find out where you can go Christmas Shopping in Amersham now!