Guest blog by Alex Jeremy, the “Celebrate an Independent Christmas” local activation partner for Barking on behalf of the London Borough of Barking and Dagenham Council.
Independent retailers in Barking, East London are delighted to be taking part in the ‘Celebrate an Independent Christmas’ campaign in a bid to drive footfall and boost sales across the town centre this Christmas. The initiative is a great way to show off the array of independent shops in Barking, in a borough which has one of the highest start-up rates for new businesses in the country.
Shop with local, independent retailers in Barking!
There are 16 shops from a range of different retail sectors taking part in the shopping trail, which runs for a month from Saturday 24 November to Monday 24 December 2012. Guray Tuncbiz from London Technical Services was first to sign up to the trail less than a day after the campaign advert went out: ‘It’s good to see local shops and business being promoted in innovative ways during this difficult economic climate.’ Padma Sadnani from Precious Moments Captured has been equally enthusiastic about the campaign, saying: ‘This shopping trail is a great idea. As a local business owner, I am keen to take part in anything that encourages people to shop locally.’
Padma Sadnani, Precious Moments (left), Guray Tuncbiz, London Technical Services (right)
Complete the Barking Shopping trail for a chance to win fantastic prizes!
Each time they visit one of the participating retailers, shoppers can get their trail map stamped, even if they don’t make a purchase. Those that complete the trail by getting 16 stamps will be entered into a prize draw to win some fantastic prizes, including designer clothes vouchers, football tickets, a Christmas hamper, jewellery and much more! Trail maps can be picked up from any participating retailer, Barking Learning Centre or Dagenham Library, or downloaded from the link below. The closing date for completed entries is Friday 11 January 2013.
Local community pull together to support the Barking Shopping Trail
Barking’s Christmas Shopping Trail is backed by Councillor Cameron Geddes, Cabinet Member for Regeneration at Barking and Dagenham Council, and is being promoted through local Tenant and Resident Associations, libraries, schools, local press and social media, as well as by the retailers themselves. Since the shopping trail has begun there has been considerable interest from other shops and retailers, which is promising for future high street initiatives.
For more information on Barking’s Christmas Shopping Trail, including which shops are taking part and where to download or pick up a trail map, please visit: www.lbbd.gov.uk/christmasshoppingtrail. You can also contact the organisers on twitter – @lbbdcouncil or join them on facebook – https://www.facebook.com/barkinganddagenham