Planning ahead for Independent Retailer Month 2013 #IndieRetail #IndieMonth

In 4 months we launch the consumer-facing aspects of our 3rd Independent Retailer Month UK. It may seem a long way off, but as you may have realised these things take a lot of planning, especially if you are going to get a whole town and community engaged and involved! Although we’re all still very much focused on delivering www.indieeaster.co.uk/easter-egg-hunt we also now need to turn part of our focus on to making the July campaign the biggest and best yet.

Planning ahead for Independent Retailer Month 2013

independent-retailer-monthIndependent Retailer Month is not like the Indie Christmas and Easter campaigns. It doesn’t involve a standard activity for towns to get involved with, instead it “gives permission” (if you ever needed it) for retailers, groups, and whole towns, to create promotions, activities and events that will engage and excite the local community. It’s intended to be a month-long celebration of independent traders. Therefore it takes a bit more thought as the opportunities are quite diverse. On the plus side ANY retailer can get involved even if the town as a whole isn’t specifically doing anything.

Preparations – A Few things to think about…

  • The promotions, activities and events could you / your town be doing to create a “buzz” for independent retailers throughout July
  • If you’d like to submit a blog for our “blog-a-day for Indie Retail
    • We publish at least one day, a mix of helpful information, ideas, advice, inspiration, success stories – so if you have something useful to share then please let us know so we can add you to our list of bloggers and ensure we have the content ready to roll come July.
  • Using our posters in your windows to pique consumer interest and get them engaged in conversation
    • We’re working on new artwork for 2013 campaign, it won’t be a major change from 2012, but we wanted to make sure it was fresh and engaging. You can see the 2012 poster as an example below
    • IRM_POSTER.V10

Webinar: Celebrating Independent Retail throughout July

To support you in planning ahead for Independent Retailer Month we are offering a webinar for anyone interested on Monday 18th March at 6:30pm. For full details and to register see “Celebrating Independent Retail throughout July – Planning ahead for Independent Retailer Month UK 2013” – https://www3.gotomeeting.com/register/791490110. If you can’t make the session, don’t worry, it will be recorded and you can watch it again later.

I look forward to celebrating independent retail with you throughout July!

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About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email champion@retailchampion.co.uk.
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