In August 2011 Seriously Sofas opened its doors for the first time. They’ve guest blogged for us a couple of times since then, sharing their journey. Now, 20 months later, they are opening a new, expanded shop with the UK’s first FamaLiving concept store – a partnership with Spanish independent upholstery manufacturer, Fama. Here’s what they’ve learned…
Lesson 1. Be Innovative
Seriously Sofas is an independent retail specialist focusing on bespoke UK and customisable European upholstery. We started working with Fama 15 months ago when we wanted to add to our European product range. Fama products are well priced, nicely designed, colourful, flexible and different. We knew we could sell it in the UK. We experimented with colours, fabrics, designs and customisation – something few of their other stockists had asked them to do before
Within 12 months, Fama products became some of our best selling pieces.
Lesson 2. Get Talking
Spanish upholstery manufacturer Fama is an independent owner/managed business, established in 1972. They have developed a reputation for comfortable, stylish furniture. Over the last two and a half years Fama have opened a number of FamaLiving concept stores across Europe and North America.
In January we took the chance to meet up with Fama’s owners while visiting the furniture show at Birmingham’s NEC. We used the opportunity to closely inspect a wider range of their products. Despite the language differences, we were impressed by their attention to service and quality and similarly, they by our genuine passion for what we do.
Lesson 3. Believe in your business
Although working at opposite ends of the furniture business (they a manufacturer –we are a retailer) it was clear that we both shared the same ethos.
We both believe that it’s not just about business – it’s more than that. It’s about putting the customer first and only selling it if it’s right for the customer.
Lesson 4. Be Passionate!
Fama have chosen Seriously Sofas as their partner for their very first FamaLiving store in the UK. We are excited to open FamaLiving London, from our newly extended premises in Kingston, South West London, on 25th April 2013.
With a wider range of products and marketing support from Spain we are very excited about the next 12 months!
Fama chose to work with us not because we were their largest stockist, nor did they work with us because we sold the most pieces for them. They chose to work with us because we shared their ideals and their passion.
Believe in what you do, do it well, and do it with passion. Ole!