It’s no secret that the retail sector has struggled during the recession, and it has been a worrying time for retailers of all sizes. In 2012, Mary Portas launched her search for the first ‘Portas Pilot’ towns, which would be run by town teams, and be influenced by ideas and guidelines created by Mary herself.
Earlier this year we saw a flurry of headlines concerning the Portas Pilots, about how budgets weren’t being used effectively within the chosen towns. At Retail Week Live, in March, it was interesting to hear Mary’s views on the project and its success over the past year at Retail Week Live.
Spot light on the High Street
As Mary said herself, the campaign has been the focus of national news since its launch, and has shone a light on the Great British High Street. At UK Point of Sale, we are huge supporters of the high street – from large, national chains to independent retailers. We know that the Portas Pilot campaign may not have secured results as quickly as some may have expected, but the focus it has brought to high street, and its ability to make people really care about their local high street has been fantastic.
The changing face of the high street…
The face of our high street is changing – we are losing big names such as Comet, but independent shops are consistently opening across the country. The Portas Pilots may not have made a huge impact over the past 12 months in terms of monetary spend, but they have made an impact in terms of media attention, and in turn have hopefully encouraged retailers to do as much as they can to stand out in the current market.
Standing out from the crowd on your local high street
As we have been manufacturing point of sale products for more than 20 years, we are in a position to advise our customers on what will work to make them stand out on the high street. At a time when the spotlight is being shone on the independent sector, due to campaigns like Support for Independent Retail, it is essential that retailers consider their merchandising and point of sale. As these campaigns gather momentum, over time, we should see more shoppers on our high streets, so printed point of sale isn’t going anywhere, it will continue to remain popular amongst independent retailers who want to grab the attention of the passing footfall and entice them into their stores.
Supporting campaigns to help the high street
At UK POS Group we will continue to support all the efforts to revive our high street. We hope to see the town teams across the country making full use of the support they have been given – there are high streets all over the UK with closed shops, and shops struggling in the current economic climate, so we hope that next year the headlines will be about how the town teams have embraced these campaigns, how they’ve made a positive difference to the high streets, rather than not making an impact at all.
About UK POS Group – Sponsors of the Support for Independent Retail Campaign
This blog was written by Debra Jamieson who is Sales and Marketing Director at UK Point of Sale, based in Greater Manchester.
UK POS has been manufacturing point of sale products for nearly 25 years and is continually adapting to changing market trends when it comes to working with retailers to market their offers. Best selling products include acrylic free-standing poster holders and snap frames. For more information on UK POS please visit www.ukpos.com or speak to a member of the experienced customer services team on 0161 431 4400. Follow UK POS on Twitter – @UKPOSGroup or see UK POS on Facebook.