#IndieRetail brand, Chloe James Lifestyle, runs fashion show for charity by @ChloeJamesStore

St Albans based independent  boutique,  Chloe  James  Lifestyle,  held  a  fashion  show  in  aid  of ReachOut  Plus  on  the  evening  of  May  2nd.  The  event  was  held  at  Cote  Brasserie, opposite  the  Chloe  James  Lifestyle  shop  on  the  High  Street  in  St  Albans.  Ninety  guests    were  greeted  with  a  complimentary  Kir  Royale  before  taking  their  seats  for  the  fashion  show. 

Spring collections modelled to inspire the audience, with message “you  don’t  have  to  spend  a fortune  to look great!”

Eight   models,  aged  from  20  to  50  and  ranging  from  a  size  8  to  16,  showed   off  the  Spring  collections  on  sale  at  Chloe  James.  The  owners, Donna  Nichol  and  Maria  Allen,  who  have  hosted  two  previous  fashion  shows,  were  delighted  with  the  response  to  this  event.  ‘This  time,  because  of  the  nature  of  the  venue,  we were  able  to  speak  to  the  audience  throughout  the  show  and  tell  them  what  they  were  looking  at  and  how  much it  cost.  We  wanted  people  to  see  that  you  don’t  have  to  spend  a fortune  to look great!’ said  Donna.

The fashion show really brought the ranges to life creating a real buzz with shoppers

The  shop  was  open  after  the  fashion  show  until  10pm  and  shoppers  were  given  a  discount  on  presentation  of   their  ticket.  ‘It  was  fabulous!  The  shop  was  buzzing  like  a  busy  Saturday  afternoon  and  many  people  commented  that  they  were  inspired  by  the  way  the  outfits  had  been  styled.  Sometimes  people  can  flick  through  a  rail  of  garments  but  not  be  able  to  imagine  them  on  –  this  is  where  seeing  them  on  a  model  can  really  help,’ said  Maria.

Fantastic support from other local businesses – a real community event!

So  many  people  helped  to  make  this  event  a  success.  ‘Cote  were  absolutely  amazing,’  said  Donna.  ‘The  venue  was  so  glamorous  that  it  was  the  perfect  backdrop  to  show  off  the  clothes  and  the  staff  couldn’t  have  been  more  helpful.  Michelle  Becker  from  Pink  Soul  Photography  (to whom all images in this blog are credited, see the fantastic photos below) was  calm  under  pressure  and  managed  to  get  some  great  shots  of  the  girls  throughout  the  night,  and  Eve  &  Adam  Day  Spa  very  generously  gave  the  models  spray  tans  and  make-up  if  required.’

Further charitable fundraising with a raffle thoughout May

Chloe  James  Lifestyle  are  also  holding  a  raffle  throughout  May  to  raise  further  money  for  the  charity.  ‘We’ve  got  a  fabulous  selection  of  prizes  including  a  Bombshell  Dress  worth  up  to  £250,  a  silver  Katie  Mullally  Fossil  Necklace  worth  over  £100,  a selection  of  scarves  from  Soaked  in  Luxury,  Culture  and  Indi  &  Cold,  t-shirts from Marie Sixtine,  plus  interiors  pieces  such  as  pictures,  candles,  and  a  Miho  Stag’s Head!’  Tickets  can  be  bought  in  the  shop  at  12  High  Street,  and  the  draw  will  take  place  at  the  next  Bank  Holiday  weekend  at  the  end  of  May.

‘We’ve  already  raised  over  £1500  but  hope  to  be  nearer  to  £2000  by  the  close  of  the  raffle,’ say the team.

About the chosen charity – ReachOut Plus

ReachOut  Plus  is  a  local  charity  passionate  about  helping  young  people  reach  their  full  potential  in  safe  and  inspirational  environments.  They  create  life-changing  experiences  for  young  people,  and  the  disadvantaged  and  disabled  of  all  ages,  through  residential  breaks  and  a  fleet  of  specially  adapted  canal  boats  that  can  enable  some  to  have  the  first  independent  holiday  of  their  lives.

‘We  thoroughly  enjoyed  putting  on  the  fashion  show,’  enthused  Donna  and  Maria.  ‘It  was  a  lot  of  hard  work,  but  it  was  wonderful  to  see  the  clothes  looking  so  great  on  the  models  and  get  such  great  feedback  from  the  guests.  And,  on  top  of  that,  we’ve  worked  alongside  some  great  people  and  raised  a  lot  of  money  for  charity!’

This blog was provided by Donna from Chloe James Lifestyle. All images are thanks to Michelle  Becker  from  Pink  Soul  Photography

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About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email champion@retailchampion.co.uk.
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