St Albans based independent boutique, Chloe James Lifestyle, held a fashion show in aid of ReachOut Plus on the evening of May 2nd. The event was held at Cote Brasserie, opposite the Chloe James Lifestyle shop on the High Street in St Albans. Ninety guests were greeted with a complimentary Kir Royale before taking their seats for the fashion show.
Spring collections modelled to inspire the audience, with message “you don’t have to spend a fortune to look great!”
Eight models, aged from 20 to 50 and ranging from a size 8 to 16, showed off the Spring collections on sale at Chloe James. The owners, Donna Nichol and Maria Allen, who have hosted two previous fashion shows, were delighted with the response to this event. ‘This time, because of the nature of the venue, we were able to speak to the audience throughout the show and tell them what they were looking at and how much it cost. We wanted people to see that you don’t have to spend a fortune to look great!’ said Donna.
The fashion show really brought the ranges to life creating a real buzz with shoppers
The shop was open after the fashion show until 10pm and shoppers were given a discount on presentation of their ticket. ‘It was fabulous! The shop was buzzing like a busy Saturday afternoon and many people commented that they were inspired by the way the outfits had been styled. Sometimes people can flick through a rail of garments but not be able to imagine them on – this is where seeing them on a model can really help,’ said Maria.
Fantastic support from other local businesses – a real community event!
So many people helped to make this event a success. ‘Cote were absolutely amazing,’ said Donna. ‘The venue was so glamorous that it was the perfect backdrop to show off the clothes and the staff couldn’t have been more helpful. Michelle Becker from Pink Soul Photography (to whom all images in this blog are credited, see the fantastic photos below) was calm under pressure and managed to get some great shots of the girls throughout the night, and Eve & Adam Day Spa very generously gave the models spray tans and make-up if required.’
Further charitable fundraising with a raffle thoughout May
Chloe James Lifestyle are also holding a raffle throughout May to raise further money for the charity. ‘We’ve got a fabulous selection of prizes including a Bombshell Dress worth up to £250, a silver Katie Mullally Fossil Necklace worth over £100, a selection of scarves from Soaked in Luxury, Culture and Indi & Cold, t-shirts from Marie Sixtine, plus interiors pieces such as pictures, candles, and a Miho Stag’s Head!’ Tickets can be bought in the shop at 12 High Street, and the draw will take place at the next Bank Holiday weekend at the end of May.
‘We’ve already raised over £1500 but hope to be nearer to £2000 by the close of the raffle,’ say the team.
About the chosen charity – ReachOut Plus
ReachOut Plus is a local charity passionate about helping young people reach their full potential in safe and inspirational environments. They create life-changing experiences for young people, and the disadvantaged and disabled of all ages, through residential breaks and a fleet of specially adapted canal boats that can enable some to have the first independent holiday of their lives.
‘We thoroughly enjoyed putting on the fashion show,’ enthused Donna and Maria. ‘It was a lot of hard work, but it was wonderful to see the clothes looking so great on the models and get such great feedback from the guests. And, on top of that, we’ve worked alongside some great people and raised a lot of money for charity!’
This blog was provided by Donna from Chloe James Lifestyle. All images are thanks to Michelle Becker from Pink Soul Photography