Newsletter Basics – top tips from Constant Contact for #IndieRetail by @ctctUK

So you have decided to start an email newsletter for your business… that’s great news. It’s the best way to engage with your customers and build & maintain a relationship with them. Now what? You’re stumped as to where to start. Well, there are three simple steps you should follow before you even think about sending out your first email.

3 Top tips for successful email marketing using a customer newsletter

1. Pick an email service provider through which you can build and send out your emails. The reasons you should do this are:

  • You will be able to choose from templates and create professional-looking emails that represent your company.
  • You will be able to store your contacts in one place and continue to grow them.
  • You will be able to keep a record of emails sent.
  • You will be able to track the success of your newsletter through the integrated reporting.
  • Finally, your emails will be less likely to be treated as spam by internet service providers.

2. Create a schedule of how often you want to send out your newsletter. Include things like themes or subjects you want to cover. This will help you tremendously when you actually start to write your newsletter.

3. Have a list of contacts you can send your newsletter to. Even if it’s initially friends, family and current customers, they will help you to get the word out.

What next? More advice from Constant Contact to help with your email marketing…

So, you’re now ready to get started and wondering what you do. Take a look at the blog posts below for next steps. And, if you like what you see, remember to share!

How your local bookshop can help you consistently create content for your newsletter

Five ways you can get people to join your email contact list

Help, my contacts aren’t opening my emails!

This blog was provided by Tamsin Fox-Davies,  Small Business Marketing Mentor, Constant Contact UK. You can also download their useful advice on getting, and keeping, email permissions via www.independentretail.co.uk/resources

Constant Contact UK is a sponsor of the Support for Independent Retail campaign. To find out more about them see www.independentretail.co.uk/sponsor or visit www.constantcontact.co.uk. You can also tweet them via @ctctUK or connect on Facebook via http://www.facebook.com/ConstantContactUK

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About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email champion@retailchampion.co.uk.
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