What on earth are eReceipts and why are they useful to #IndieRetail!? Guest blog by @ereceiptscloud

Why should you adopt eReceipts? Well, primarily, its all about data.  As we all know, the most successful retailers in the last 20 years have used data capture and analysis to garner a competitive advantage.  Services surrounding data and its analysis used to be an expensive game traditionally reserved for multiples with deep pockets.  However, with the advent of cloud technologies, eReceipts can now deliver such services to independents cost effectively.

How do ereceipts work?

ereceipts-logoBy sending an emailed receipt at checkout you, as a retailer, capture your customers’ details and can link their baskets over time via the eReceipts retailer dashboard.  This data capture enables you to have a far deep understanding and insight into your customers’ behaviour. Over time this will become an invaluable resource that allows you to engage with your shoppers more effectively and provide more relevant promotions and newsletters.

Some basic statistics for you – of the current retailers signed up to the eReceipts service 30% of all their transactions are sent via email.  On average, the basket values of those customers opting for emailed receipts is 25% higher than those customers taking a standard paper receipt.

What’s the benefit of ereceipts for your customers?

From a consumers’ perspective eReceipts means they will never lose a receipt again.  It is a green solution that is in keeping with a digital age. From professionals keeping track of expenses to anyone who needs proof of purchase for a item, receipts are important. Traditionally paper receipts are easily lost or damaged. An electronic receipt means you’ll never lose the vital receipt for a refund or an expenses claim again!

Contact the boffins at ereceipts if you are interested in finding out more…

The above is just scratching the surface: eReceipts goes a lot further than emailed receipts and allows customers to view their receipts via a central portal or via your web and mobile environments – but for you to have read so far into this passage eReceipts must be of interest so please get in touch and we would be more than happy to run you through our entire service! See www.independent.paperlessreceipts.co.uk to request a contact or tweet us via @ereceiptscloud. We are proud to sponsor the Support for Independent Retail Campaign.

Thanks for reading and we look forward to hearing from you.

About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email champion@retailchampion.co.uk.
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