Why should you adopt eReceipts? Well, primarily, its all about data. As we all know, the most successful retailers in the last 20 years have used data capture and analysis to garner a competitive advantage. Services surrounding data and its analysis used to be an expensive game traditionally reserved for multiples with deep pockets. However, with the advent of cloud technologies, eReceipts can now deliver such services to independents cost effectively.
How do ereceipts work?
By sending an emailed receipt at checkout you, as a retailer, capture your customers’ details and can link their baskets over time via the eReceipts retailer dashboard. This data capture enables you to have a far deep understanding and insight into your customers’ behaviour. Over time this will become an invaluable resource that allows you to engage with your shoppers more effectively and provide more relevant promotions and newsletters.
Some basic statistics for you – of the current retailers signed up to the eReceipts service 30% of all their transactions are sent via email. On average, the basket values of those customers opting for emailed receipts is 25% higher than those customers taking a standard paper receipt.
What’s the benefit of ereceipts for your customers?
From a consumers’ perspective eReceipts means they will never lose a receipt again. It is a green solution that is in keeping with a digital age. From professionals keeping track of expenses to anyone who needs proof of purchase for a item, receipts are important. Traditionally paper receipts are easily lost or damaged. An electronic receipt means you’ll never lose the vital receipt for a refund or an expenses claim again!
Contact the boffins at ereceipts if you are interested in finding out more…
The above is just scratching the surface: eReceipts goes a lot further than emailed receipts and allows customers to view their receipts via a central portal or via your web and mobile environments – but for you to have read so far into this passage eReceipts must be of interest so please get in touch and we would be more than happy to run you through our entire service! See www.independent.paperlessreceipts.co.uk to request a contact or tweet us via @ereceiptscloud. We are proud to sponsor the Support for Independent Retail Campaign.
Thanks for reading and we look forward to hearing from you.