At 47 Market Place, South Cave, East Yorkshire on, 4th July from 10am to 2pm, Mermaid Boutique’s promotional campaign for “Indie Day” – the 4th-July event in support of the international, month-long Global Independent Retailer Month Campaign – is guaranteed to heat things up for its customers.
Mermaid’s “flash” sale… quite literally!
As the centrepiece of their month-long Independent Retail campaign, on 4th of July all Mermaid customers will be able to enjoy a glimpse of Mermaid’s very own naked male model. With only a card displaying the event details to cover his modesty, Carl (who’ll be “on duty” between 10am and 2pm) will also be presenting all shoppers with a rose to thank them for supporting their local boutique. And is that’s not enough to tempt you – Mermaid will also be holding a ‘flash’ sale with 40% of all new season clothing.
The saucy campaign has the backing of 86-year-old village resident Mrs Betty Waller, Mermaid’s oldest customer, and a proud and tireless campaigner for shopping locally.
Supporting Independent Retailer Month has a serious side too…
Although the event’s designed to be fun, there’s a serious point too. Heavyweight research by the Centre for Local Economic Strategies and the Federation of Small Businesses shows that for every £1 spent with local, independent businesses, 50p – 70p circulates back into your local economy. That’s a massive contrast to £1 spent online or out-of-town, which returns just 5p to your local area.
And the benefits of buying locally go beyond just building the community’s economy. By supporting local traders, customers also supporting local employment among both retailers and suppliers, and helping to keep high streets, towns and villages alive and thriving.
What the owner of Mermaid Boutique had to say:
Jo Thoresby of Mermaid Boutique said ‘With many small business falling by the wayside it is important for us all to join forces and keep our local shopping areas vibrant, otherwise it will be a very sad day indeed when most of our high street shops are closed and empty’.
For more information visit www.independentretailmonth.co.uk or telephone Jo Thoresby on 01430 424769.