Sheer Naked Fun! – Flying The Flag For Independent Retail at Mermaid Boutique #indieretail

At 47 Market Place, South Cave, East Yorkshire on, 4th July from 10am to 2pm, Mermaid Boutique’s promotional campaign for “Indie Day” – the 4th-July event in support of the international, month-long Global Independent Retailer Month Campaign – is guaranteed to heat things up for its customers.

Mermaid’s “flash” sale… quite literally!

As the centrepiece of their month-long Independent Retail campaign, on 4th of July all Mermaid customers will be able to enjoy a glimpse of Mermaid’s very own naked male model. With only a card displaying the event details to cover his modesty, Carl (who’ll be “on duty” between 10am and 2pm) will also be presenting all shoppers with a rose to thank them for supporting their local boutique. And is that’s not enough to tempt you – Mermaid will also be holding a ‘flash’ sale with 40% of all new season clothing.

The saucy campaign has the backing of 86-year-old village resident Mrs Betty Waller, Mermaid’s oldest customer, and a proud and tireless campaigner for shopping locally.

Supporting Independent Retailer Month has a serious side too…

Although the event’s designed to be fun, there’s a serious point too. Heavyweight research by the Centre for Local Economic Strategies and the Federation of Small Businesses shows that for every £1 spent with local, independent businesses, 50p – 70p circulates back into your local economy. That’s a massive contrast to £1 spent online or out-of-town, which returns just 5p to your local area.

And the benefits of buying locally go beyond just building the community’s economy. By supporting local traders, customers also supporting local employment among both retailers and suppliers, and helping to keep high streets, towns and villages alive and thriving.

What the owner of Mermaid Boutique had to say:

Jo Thoresby of Mermaid Boutique said ‘With many small business falling by the wayside it is important for us all to join forces and keep our local shopping areas vibrant, otherwise it will be a very sad day indeed when most of our high street shops are closed and empty’.

For more information visit or telephone Jo Thoresby on 01430 424769.


About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email
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