Cambridge BID launches Independent Retailer Month by @Cambridgebid #IndieMonth

Cambridge BID, in partnership with Cambridge Edition, are delighted to be launching Independent Retailer Month on Thursday July 4th.  Running throughout July, this annual initiative is part of a global ‘shop local’ campaign, designed to highlight the important role that smaller, independent retailers play in their communities. For four weeks, the public will be encouraged to explore and celebrate Cambridge’s diverse selection of Independents – and take advantage of a plethora of special offers, as well as competitions and events.

Cambridge BID is working with a wide range of Independent Businesses to celebrate Independent Retailer Month this July

cambridge bid logoBecky Burrell, Marketing & Commercial Manager at Cambridge BID said: “We are delighted to be working with a range of Independents across the city on a month of un-missable activity. A number of businesses are hosting events, running special offers and promotions during July to encourage people to explore, shop and celebrate the offer we have here in Cambridge.”

An opportunity for independent retailers to work together and create promotions, activities and events

She goes on to say ‘This year the response from the businesses has been great, and for the first time we have a number of retailers pulling together on collaborative offers.  For example, Rose Crescent businesses are working together to host their own street party on Saturday 6th July and stores on Sussex Street, Hobson Street and King Street are running a competition to give one lucky shopper a chance to win £100 to spend in the store of their choice’

Independent retailers are vital to Cambridge City Centre

Hal Wilson, Managing Director at Cambridge Wine Merchants says ‘Promoting independent retailers in Cambridge is vital to the sustainability of the City Centre. We all want to maintain the unique character of the place.  An initiative like Independent Retailer Month gives smaller businesses a platform to promote their products and services under one larger marketing umbrella.’

A social media campaign has started and will support the activities of all the businesses taking part in Independent Retailer Month.  For a full list of participating businesses and what is happening during Independent Retailer Month 2013 please visit www.cambridgebid.co.uk. To find out about Independent Retailer Month events UK wide visit www.independentretailermonth.co.uk/events 

About Cambridge BID

The Cambridge BID is an initiative set up by Cambridge businesses/organisations to ensure continued investment in Cambridge City Centre.  The Cambridge BID launched in April 2013 and will deliver in excess of £3.5million worth of investment to the city centre over the next 5 years.

For more information please contact Becky Burrell Marketing & Commercial Manager on 01223 457198 or becky.burrell@love-cambridge.co.uk

Please follow us on Twitter @cambridgebid. For more information about Cambridge BID please visit www.cambridgebid.co.uk

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About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email champion@retailchampion.co.uk.
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