Cambridge BID, in partnership with Cambridge Edition, are delighted to be launching Independent Retailer Month on Thursday July 4th. Running throughout July, this annual initiative is part of a global ‘shop local’ campaign, designed to highlight the important role that smaller, independent retailers play in their communities. For four weeks, the public will be encouraged to explore and celebrate Cambridge’s diverse selection of Independents – and take advantage of a plethora of special offers, as well as competitions and events.
Cambridge BID is working with a wide range of Independent Businesses to celebrate Independent Retailer Month this July
Becky Burrell, Marketing & Commercial Manager at Cambridge BID said: “We are delighted to be working with a range of Independents across the city on a month of un-missable activity. A number of businesses are hosting events, running special offers and promotions during July to encourage people to explore, shop and celebrate the offer we have here in Cambridge.”
An opportunity for independent retailers to work together and create promotions, activities and events
She goes on to say ‘This year the response from the businesses has been great, and for the first time we have a number of retailers pulling together on collaborative offers. For example, Rose Crescent businesses are working together to host their own street party on Saturday 6th July and stores on Sussex Street, Hobson Street and King Street are running a competition to give one lucky shopper a chance to win £100 to spend in the store of their choice’
Independent retailers are vital to Cambridge City Centre
Hal Wilson, Managing Director at Cambridge Wine Merchants says ‘Promoting independent retailers in Cambridge is vital to the sustainability of the City Centre. We all want to maintain the unique character of the place. An initiative like Independent Retailer Month gives smaller businesses a platform to promote their products and services under one larger marketing umbrella.’
A social media campaign has started and will support the activities of all the businesses taking part in Independent Retailer Month. For a full list of participating businesses and what is happening during Independent Retailer Month 2013 please visit www.cambridgebid.co.uk. To find out about Independent Retailer Month events UK wide visit www.independentretailermonth.co.uk/events
About Cambridge BID
The Cambridge BID is an initiative set up by Cambridge businesses/organisations to ensure continued investment in Cambridge City Centre. The Cambridge BID launched in April 2013 and will deliver in excess of £3.5million worth of investment to the city centre over the next 5 years.
For more information please contact Becky Burrell Marketing & Commercial Manager on 01223 457198 or firstname.lastname@example.org