PRESS RELEASE: Duo’s new Challenge to Boost Local Independent Trade #LIEC2013 #IndieMonth

Two Yorkshire businesswomen are preparing to embark on an exciting challenge to travel the Yorkshire and Humber region and visit as many independent businesses as they can in 36 hours.

Independent Retailer Month Campaign Supporters create local indie explorer challenge!

Tina Boden, Co- Founder of Enterprise Rockers, and Kath Turner, Chair of the Federation of Small Business (FSB) – North Yorkshire East Coast Branch, will take part in ‘The Local Indie Explorer Challenge’ which will see them engage with as many independent businesses as they can across the region.

Tina, who will be supporting the ‘Friends of Rockers’ Independent Retailer campaign, and Kath, supporting the FSB Keep Trade Local campaign, will leave Eat Me Café, Hanover Road, Scarborough at 9.00am on Tuesday 9th July. They must be back at Scarborough’s North Bay, no later than 6.00pm on Wednesday 10th July.

Where’s the challenge in that you may ask?

Well, neither women can follow the same route or spend any money and they must only engage with independent businesses to help with their travel, food and accommodation needs. They will have photographs taken with as many independent business owners as they can whilst also ensuring that they encourage people to sign a pledge to support independent local businesses wherever they can.

How can local Independent Businesses get involved?

In preparation for the event, the communities in Yorkshire and Humber have been invited to get involved in a number of ways including offering food, transport, overnight stays and also encouraging their towns and local businesses to welcome the ‘Indie Explorers’ to their village, town or city during the challenge. So far, the response via twitter has been amazing, with many offers of support and encouragement for Tina and Kath.

Pledging to dedicate more of what you spend to smaller, independent businesses

Tina, who made a pledge in January 2012 to shop ‘indie’ and has done around 97% of her shopping with independent retailers since, says,

“I’ve taken steps to increase my support to independent retailers on a daily basis, but I wanted to extend that further to hopefully encourage others to follow in my footsteps and shop locally whenever and wherever they can. Through this challenge, Kath and I hope to help show just how strong the indie community is in our region and why we need to give them all the help and support we can to survive in these tough economic times.”

Find out more and support the Local Indie Explorer Challenge this Independent Retailer Month

Follow Tina and Kath and the Local Indie Explorere Challenge on Twitter @tinaboden, @cleanau43 using #LIEC2013

The goal for the ladies is to reach the The Blue Crush Bar at Scarborough’s North Bay by Wednesday 10th July 6pm. The one with the most pictures with indie businesses, and the most pledges to support more independent businesses, will be declared the winner!

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About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email champion@retailchampion.co.uk.
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