Two Yorkshire businesswomen are preparing to embark on an exciting challenge to travel the Yorkshire and Humber region and visit as many independent businesses as they can in 36 hours.
Independent Retailer Month Campaign Supporters create local indie explorer challenge!
Tina Boden, Co- Founder of Enterprise Rockers, and Kath Turner, Chair of the Federation of Small Business (FSB) – North Yorkshire East Coast Branch, will take part in ‘The Local Indie Explorer Challenge’ which will see them engage with as many independent businesses as they can across the region.
Tina, who will be supporting the ‘Friends of Rockers’ Independent Retailer campaign, and Kath, supporting the FSB Keep Trade Local campaign, will leave Eat Me Café, Hanover Road, Scarborough at 9.00am on Tuesday 9th July. They must be back at Scarborough’s North Bay, no later than 6.00pm on Wednesday 10th July.
Where’s the challenge in that you may ask?
Well, neither women can follow the same route or spend any money and they must only engage with independent businesses to help with their travel, food and accommodation needs. They will have photographs taken with as many independent business owners as they can whilst also ensuring that they encourage people to sign a pledge to support independent local businesses wherever they can.
How can local Independent Businesses get involved?
In preparation for the event, the communities in Yorkshire and Humber have been invited to get involved in a number of ways including offering food, transport, overnight stays and also encouraging their towns and local businesses to welcome the ‘Indie Explorers’ to their village, town or city during the challenge. So far, the response via twitter has been amazing, with many offers of support and encouragement for Tina and Kath.
Pledging to dedicate more of what you spend to smaller, independent businesses
Tina, who made a pledge in January 2012 to shop ‘indie’ and has done around 97% of her shopping with independent retailers since, says,
“I’ve taken steps to increase my support to independent retailers on a daily basis, but I wanted to extend that further to hopefully encourage others to follow in my footsteps and shop locally whenever and wherever they can. Through this challenge, Kath and I hope to help show just how strong the indie community is in our region and why we need to give them all the help and support we can to survive in these tough economic times.”
Find out more and support the Local Indie Explorer Challenge this Independent Retailer Month
Follow Tina and Kath and the Local Indie Explorere Challenge on Twitter @tinaboden, @cleanau43 using #LIEC2013
The goal for the ladies is to reach the The Blue Crush Bar at Scarborough’s North Bay by Wednesday 10th July 6pm. The one with the most pictures with indie businesses, and the most pledges to support more independent businesses, will be declared the winner!