‘Independent Drinks Retailer of the Year’ celebrates #IndieMonth with @CambridgeBID

For 3 of the past 4 years. Cambridge Wine Merchants have been voted the best Independent Drinks Retailer at the National Drink Retail Awards. Now the team is planning a series of events to ensure that they grow their local supporter base too during Independent Retailer Month.

Activities to engage customers throughout July

Throughout July, the shops will run a wine festival involving tastings, masterclasses, promotions and education concentrating on the theme of sustainability. This theme ties in with the aim of Cambridge BID’s Independent Retailer Month, to ensure the sustainability of trade in the city centre.

Managing Director of Cambridge Wine Merchants, Hal Wilson said,

“Promoting sustainable wineries is vital to the future of the wine industry, and promoting independent retailers in Cambridge is vital to the sustainability of the City Centre. We all want to maintain the unique character of the place.”

Lots of variety to keep customers coming back throughout Independent Retailer Month

Esporao_displayEach week will focus on a different winery that has emerged as a global leader in sustainability, pioneering new techniques and impacting far beyond their own direct business interests to improve the wider community and environment. These will include:

  1. Esporao winery in Portugal, winner of The Drinks Business Green Awards Sustainability Award.
  2. Famille Perrin winery in France, which has practised organic winemaking since 1964.
  3. Torres wineries in Spain, Chile and USA, winner of The Drinks Business Green Launch and Environmental Awards.

In addition to free tastings every weekend, and promotions on selection cases of these wines, there will be a few very special events to look out for. On 19 July, Winemaker Cristina Torres will give a masterclass, tasting wines from three continents (7.30pm, 163 Cherry Hinton Road, Cambridge, tickets £15).

The month’s activities will conclude with an Organic and Biodynamic Wine Fair on 27 July (163 Cherry Hinton Road branch, drop in between12-8pm, £5). Visitors can taste a range of our wines from around the world, and can find out information about the principles of organic and biodynamic farming.

About Cambridge Wine Merchants

Cambridge Wine Merchants are independent wine merchants with shops at Mill Road, Bridge Street and King’s Parade, and Cherry Hinton Rd Cambridge, as well as franchises in Salisbury, Royston (Herts) and Ampthill (Beds), plus successful mail order and wholesale operations. We have won many awards including International Wine Challenge (the world’s biggest wine competition) top prize: “Merchant of the Year”, and we’ve been voted the UK’s No. 1 Independent Drinks Retailer three times. See www.cambridgewine.com

About Cambridge BID

The Cambridge BID is an initiative set up by Cambridge businesses/organisations and devised to ensure continued investment in Cambridge City Centre.

Cambridge BID Limited in partnership with Cambridge Edition is proud to deliver Independent Retailer Month 2013. Working with retailers in the city centre, there are a whole host of offers, competitions, prizes and much more for you to enjoy throughout July.

Find out more about it here: www.cambridgebid.co.uk

About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email champion@retailchampion.co.uk.
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