For 3 of the past 4 years. Cambridge Wine Merchants have been voted the best Independent Drinks Retailer at the National Drink Retail Awards. Now the team is planning a series of events to ensure that they grow their local supporter base too during Independent Retailer Month.
Activities to engage customers throughout July
Throughout July, the shops will run a wine festival involving tastings, masterclasses, promotions and education concentrating on the theme of sustainability. This theme ties in with the aim of Cambridge BID’s Independent Retailer Month, to ensure the sustainability of trade in the city centre.
Managing Director of Cambridge Wine Merchants, Hal Wilson said,
“Promoting sustainable wineries is vital to the future of the wine industry, and promoting independent retailers in Cambridge is vital to the sustainability of the City Centre. We all want to maintain the unique character of the place.”
Lots of variety to keep customers coming back throughout Independent Retailer Month
Each week will focus on a different winery that has emerged as a global leader in sustainability, pioneering new techniques and impacting far beyond their own direct business interests to improve the wider community and environment. These will include:
- Esporao winery in Portugal, winner of The Drinks Business Green Awards Sustainability Award.
- Famille Perrin winery in France, which has practised organic winemaking since 1964.
- Torres wineries in Spain, Chile and USA, winner of The Drinks Business Green Launch and Environmental Awards.
In addition to free tastings every weekend, and promotions on selection cases of these wines, there will be a few very special events to look out for. On 19 July, Winemaker Cristina Torres will give a masterclass, tasting wines from three continents (7.30pm, 163 Cherry Hinton Road, Cambridge, tickets £15).
The month’s activities will conclude with an Organic and Biodynamic Wine Fair on 27 July (163 Cherry Hinton Road branch, drop in between12-8pm, £5). Visitors can taste a range of our wines from around the world, and can find out information about the principles of organic and biodynamic farming.
About Cambridge Wine Merchants
Cambridge Wine Merchants are independent wine merchants with shops at Mill Road, Bridge Street and King’s Parade, and Cherry Hinton Rd Cambridge, as well as franchises in Salisbury, Royston (Herts) and Ampthill (Beds), plus successful mail order and wholesale operations. We have won many awards including International Wine Challenge (the world’s biggest wine competition) top prize: “Merchant of the Year”, and we’ve been voted the UK’s No. 1 Independent Drinks Retailer three times. See www.cambridgewine.com
About Cambridge BID
The Cambridge BID is an initiative set up by Cambridge businesses/organisations and devised to ensure continued investment in Cambridge City Centre.
Cambridge BID Limited in partnership with Cambridge Edition is proud to deliver Independent Retailer Month 2013. Working with retailers in the city centre, there are a whole host of offers, competitions, prizes and much more for you to enjoy throughout July.
Find out more about it here: www.cambridgebid.co.uk