#IndieMonth – What I’ve done to support #IndieRetail by @madebylolly

You may or may not know, but July has been #IndieMonth where consumers have been urged to change their habits and show their support for local independent retailers.

Being a small independent retailer myself, I could hardly ignore this campaign!

Supporting Independent Retailers during Independent Retailer Month

And although I do try to buy from #IndieRetail whenever I can, this month I have tried a little bit harder, and I thought I would share with you some of what I have been doing to support #IndieMonth!

My very first purchase of the month was a steak pie from Billy’s Hill Farm Shop in Hemingfield. Unfortunately this item doesn’t have a photo as it was eaten before we had chance to photograph it!

I can heartily recommend their pies, and award winning sausages!

They also sell a great selection of cheese, wine, meat and handmade bread.

My second purchase of the month was from Folksy shop Delicious.

Purchases from Delicious, JilMadeThis and Bevolee

Based in Leeds, Elizabeth sells hand screen printed posters and cards, and it was some of her beautifully intricate cards that I treated myself to:

Blue Screenprinted Folk Tree Card by Delicious

My next purchases all came from the craft fair at Elsecar Heritage Centre organised by Paperdoll Events. Both makers were people that I had admired on twitter, so it was so great to meet them in person and help support their wonderful work!

From JilMadeThis I bought ‘Howard’
He is the spitting image of my friend George and I couldn’t leave without purchasing this item as a gift! But nor could I leave without something for me too…
So I treated myself to the little floral postbox brooch shown in the photo at the top of the page.

As I was leaving I spotted Bevolee from Little Paper Spaceship whose beautiful designed washi tape I have admired for a long time. So out came the purse, and another purchase was made!

Washi Tape designed by Bevolee

During this month I have also pledged to support a Kickstarter campaign for the first time!

Local illustrator Jen Whitman is looking for pledges to put toward her dream of getting her designs printed onto calendars and wallplanners. At the time of writing her campaign had 14 hours to go and was disappointingly short of her target. This is a fab project, and by pledging just £5 (or more) you will receive one (or more!) of her lovely calendars.

So that’s what I have been doing to support #IndieRetail during #IndieMonth

Please feel free to leave a link in the comments to share what you have purchased during July!

But before I go, I want to say a big thank you to everyone who buys handmade,

supports local shops, and seeks out independent retailers.

Keep up the good work!

I also want to give a big shout out to my real-world stockists, who do so much to

help support handmade art, craft and design.

Thank you!

Artworks in Beeston, Nottingham

The Gift Gallery in York


About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email champion@retailchampion.co.uk.
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