This blog was provided by Mark Adams, Director of EML Retail Display. EML retail display are one of the sponsors of the Support for Independent Retail campaign.
Having worked in retail display for over 20 years it never ceases to amaze me how retailers present products and services, I am not just talking here about independents, some corporates place little or no value on display and visual merchandising.
Look at your store through the customers’ eyes!
As a retailer I implore you to look at your store as a buyer walking in fresh from the high street, what do they see? Is it a clearly defined offer? Do you have high level display to draw your customers further into your store to look at higher margin product? Is your product facing the customer ready for them to easily touch and feel? You can then “show and Sell”
Maximise the buying experience to increase the sales rates!
All of these things are basics that each of us like when we shop and it is important we look at our own housekeeping to make sure we maximise the buying experience of each of our customers which will in turn maximise their spend and maximize your profits!
Keep your display appropriate to your ideal customer base and your positioning
Don’t get me wrong you have to keep your display relevant to the product or service you are selling, to attract the buyers and customers you want. If you have a discount store and you are selling on the lowest price proposition then there is no commercial reason to display these items on “Gucci” display stands it will switch customers off!
2 simple rules for visual merchandising success…
1. Decide on your proposition and work to it, create the atmosphere for your customers that they expect.
2. Make the buying experience good for them and a happy time they will come back and tell their friends to come to you!
For more support and advice from Mark at EML Retail Display you can download the free resource entitled “How to Improve your Visual Merchandising” at http://www.independentretail.co.uk/resources/