14 Reasons Magazines Will Help your Specialist #IndieRetail Outlet Thrive by @specialistmags

I’m curious… What’s your favourite magazine?

I ask, because during February, our annual “We Love Magazines” campaign kicks off. It’s when we ask readers to create a quick video and share what’s special about their favourite read.

Now if you don’t stock magazines in your store, I think you’ll be surprised at the amount of love and affection customers have for their magazine of choice.

And as an independent retailer, that’s seriously good news for you. You see, it’s this love that helps to explains why stocking magazines is a decision that will make your till ring a little more often this year.

So keep reading and you’ll discover the 14 reasons why magazines will help your retail business thrive

1.  An irresistible impulse buy

Did you know that 85% of adults regularly buy magazines? That’s the majority of your customers. A key reason for this trend is because magazines provide inexpensive entertainment (or an easy way to indulge in a hobby or interest). And because “staying in is the new going out”, magazines offer a risk-free treat to enjoy at home or on the go.

2.  Increase basket spend

Would you be surprised to know that magazines can increase your average basket spend by up to 25%? That’s because when customers are in your store choosing a magazine, it’s likely they’ll pop a few more items into their basket.

3. Increase footfall

Not only are magazines, impulse buys; they’re fantastic destination products too. If customers like to pick and choose from a range of titles, they’ll pop into your shop on a regular basis with the specific intention of buying the latest edition. And as you know, more customers entering your shop, means more sales.

4. Enrich customers’ experience

As a specialist retailer, customers will visit your store with a particular objective in mind. By stocking specialist magazines, you can provide customers with yet another product to choose from that’s tied to their interests (and the reason they visit you in the first place).

5. Lucrative cross-selling opportunities

Did you know that customer buying choices are influenced by the features and products that are written about and advertised in magazines? In turn, if these are products that you stock, you could see your sales of these items increase too.

6.  No risk products

Specialist magazines offer an easy, risk-free way to introduce a new lucrative product stream to your specialist store. That’s because magazines, with the support of the publishers, are supplied on a Sale or Return basis. So don’t worry about any unsold stock, instead return it to your supplier for a full credit. You can’t lose.

7.  Easy to display

Magazines are eye-catching and pack a powerful visual punch. In addition, with the variety of display racks now available, it’s super simple to make the most of your valuable retail space AND make it easy for customers to buy.

8. Massive choice

Did you know there are over 3,000 magazines for sale in the UK? What’s more, the range of subjects covered is huge, including everything from hair to holidays, craft to cars and fashion to food. As a result, I’d be shocked if there wasn’t at least one title you could stock in your store!

9. Magazines are well loved

Whether it’s for entertainment, information, and inspiration, or just to keep up with the latest on a favourite hobby or interest, magazines are well loved by customers. This means by stocking a relevant range in your shop, you can instantly provide your customers with a product they’re happy to spend their money on.

10.  Magazines are NOT a dying trade

Are you one of the many retailers who wrongly believe magazines are being ditched in favour of online information? That’s simply not the case. In fact, despite the Internet, magazines sales are higher now than they were ten years ago. It seems people still enjoy physically holding and flicking through their favourite title.

11. Magazines sell themselves

Magazines publishers go to great lengths to persuade customers to become regular readers. From TV adverts to teaser headlines, free gifts and what’s coming next time, you’ll find most of the hard selling work has been done for you. In fact, you could discover customers start to ASK YOU where they can find the latest edition of their favourite read!

12. Magazines are a perfect product for specialist retailers like you

Some specialist retailers think that magazines are the reserve of the big retailers and supermarkets. But that’s just wrong. In fact, as a specialist retailer, relevant titles are even more perfectly positioned for you to sell, because it’s your area of specialism. Don’t allow the bigger stores to grab all the profits from magazine sales. Instead, stock them in your store and take your cut of the £1.6 billion worth of magazine sales that will take place in the UK this year.

13. Magazines are affordable

Whilst the “credit crunch” has made consumers more wary of what they spend, magazine sales don’t appear to have been affected by this. In fact, in many ways, magazines sales have benefited by the change in consumer spending. And the reason is because magazines are so affordable. People want to treat themselves, and magazines provide a guilt-free way of doing that. In fact, on average, 41.9% of all shoppers pick up their favourite title rather than a chocolate bar or a hardback fiction.

14. It’s really easy to get started

Finally, it’s a lot easier to profit from magazines than you might think. That’s because the team at WWMD can advise you on what magazines to stock and ensure you’ve got a steady stream of relevant magazines to boost your sales. Plus, you could even qualify for FREE racking, making it quick and easy for you to create an eye-catching display that customers will love to choose from.

Want to profit from selling magazines?

If you’d like to introduce a new lucrative profit stream to your independent retail store, contact WWMD today. We’re the UK’s leading supplier of magazines into niche and specialist stores, and our team of customer service professionals are on hand to provide you with expert, bespoke advice about what magazines would work for you.

For more information, visit www.wwmd.co.uk – it’s the place to sign up and download our FREE report – 7 Biggest Mistakes Retailers Make By NOT Stocking Magazines.

Alternatively, call the customer service advisors on 0121 788 3112 and have a one-to-one chat about what magazines can do for you. There’s no obligation, just lots of useful advice that will help you make an informed decision about what’s right for your retail outlet.

About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email champion@retailchampion.co.uk.
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