This is a guest blog by Debra Jamieson, Sales and Marketing Director, UK POS
Annual seasonal point of sale (POS) campaigns are bread and butter for high street giants whose marketing and visual merchandising efforts will often be planned months in advance. For the independent retailer however, who will often adopt multiple roles – marketing manager, shop assistant, visual merchandiser, buyer – POS can sometimes fall to the bottom of the list as retailers look to juggle several areas of the business.
Top tips for making the most of point of sale this Easter
Easter weekend is one of the busiest times of the year, with retailers keen to create visually-stimulating yet informative displays that will attract customers over the long weekend. Furthermore, it signals a new quarter in the calendar year as brands gear up for the summer months and prepare to welcome a wave of new stock.
Manufacturer of POS products UK POS has put together a list of easy-to-implement top tips that independent retailers can use to capitalise on their space and attract customers ahead of the Easter weekend.
- Shelf edge ticket holders or wobblers are a fantastic way to draw the attention of the customer to certain products and special offers throughout the store. Furthermore, they can be easily attached to shelving units, simply sliding on and off different display units within the store accordingly.
- The long weekend often results in families getting together and heading outdoors. Weather permitting, this typically means that traffic passing your store will be up. Pavement signs and A-boards are a great way to shout about your special offers as well as promoting any in-store events that you might be running. Are you having an Easter Egg hunt? Is there a face-painting competition or a story-telling session taking place for kids?
- If your business lends itself, chalk boards are a particularly good opportunity to get artistic, especially with young families in mind who respond to bright and colourful displays.Using point of sale to think outside the box and create a visual advertisement also provides business owners with the opportunity to share their latest offerings via their websites and social media platforms – all via a single snap.
- With Easter Eggs an obvious purchase in the run-up to the long weekend, it is key that retailers have a display space that holds large numbers of stock whilst remaining visually appealing. Floor stacked products don’t look out of place if they are clearly labelled with pallet card display holders that show they’re there for a reason.
- Dumpsta Holders on the counter area allow for smaller purchases or any freebies that you may be offering on the day whilst Dump Bins / Baskets near the check-out area are a great way to pile up Hot Cross Buns!
For non-confectioners or food retailers, they also provide a fantastic opportunity to encourage impulse buys and last-minute purchases as customers approach the tills or spend time in the queue.
Point of Sale around the Easter period needn’t be a headache and by being smart about the materials used (and how you’re using them) retailers can land a cost-effective solution that can be re-visited ahead of other seasonal campaigns later in the year, ensuring that both the business and its customers get the most out of Easter Sunday.