Top tips for some cracking Point of Sale this Easter! by @UKPOSGroup for #IndieRetail

This is a guest blog by Debra Jamieson, Sales and Marketing Director, UK POS

Annual seasonal point of sale (POS) campaigns are bread and butter for high street giants whose marketing and visual merchandising efforts will often be planned months in advance. For the independent retailer however, who will often adopt multiple roles – marketing manager, shop assistant, visual merchandiser, buyer – POS can sometimes fall to the bottom of the list as retailers look to juggle several areas of the business.

Top tips for making the most of point of sale this Easter

Easter weekend is one of the busiest times of the year, with retailers keen to create visually-stimulating yet informative displays that will attract customers over the long weekend. Furthermore, it signals a new quarter in the calendar year as brands gear up for the summer months and prepare to welcome a wave of new stock.

Manufacturer of POS products UK POS has put together a list of easy-to-implement top tips that independent retailers can use to capitalise on their space and attract customers ahead of the Easter weekend.

  1. Shelf edge ticket holders or wobblers are a fantastic way to draw the attention of the customer to certain products and special offers throughout the store. Furthermore, they can be easily attached to shelving units, simply sliding on and off different display units within the store accordingly.
  2. The long weekend often results in families getting together and heading outdoors. Weather permitting, this typically means that traffic passing your store will be up. Pavement signs and A-boards are a great way to shout about your special offers as well as promoting any in-store events that you might be running. Are you having an Easter Egg hunt? Is there a face-painting competition or a story-telling session taking place for kids?
  3. If your business lends itself, chalk boards are a particularly good opportunity to get artistic, especially with young families in mind who respond to bright and colourful displays.Using point of sale to think outside the box and create a visual advertisement also provides business owners with the opportunity to share their latest offerings via their websites and social media platforms – all via a single snap.
  4. With Easter Eggs an obvious purchase in the run-up to the long weekend, it is key that retailers have a display space that holds large numbers of stock whilst remaining visually appealing. Floor stacked products don’t look out of place if they are clearly labelled with pallet card display holders that show they’re there for a reason.
  5. Dumpsta Holders on the counter area allow for smaller purchases or any freebies that you may be offering on the day whilst Dump Bins / Baskets near the check-out area are a great way to pile up Hot Cross Buns!

For non-confectioners or food retailers, they also provide a fantastic opportunity to encourage impulse buys and last-minute purchases as customers approach the tills or spend time in the queue.

Point of Sale around the Easter period needn’t be a headache and by being smart about the materials used (and how you’re using them) retailers can land a cost-effective solution that can be re-visited ahead of other seasonal campaigns later in the year, ensuring that both the business and its customers get the most out of Easter Sunday.

Advertisements

About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email champion@retailchampion.co.uk.
This entry was posted in Independent Easter, Supporting Independent Retail and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s