.@Shop4Pop! Online POP design & print for #IndieRetail & small business advertising

North East Point of Sale specialist, Simpson Group, has ventured into web-to-print, aiming their shop4pop.com website at smaller UK retailers who will benefit from professionally designed and printed POP on a budget.

Shop 4 Pop!

shop4pop-logoThe www.shop4pop.com website has been specifically developed to address the challenge faced nationwide by local businesses in maximising their marketing budget while competing with larger high street retailers. It allows owners of these independent shops to customise professionally designed templates with their seasonal or occasional sales promotions, order online and receive delivery of POP advertising within days.

The mission is to provide a quick and easy way for small business owners to choose from a complete range of advertising products, design them with their own branding and wording, and receive the finished items in a few days.

With years of experience in creating and producing full POP campaigns for national clients such as Next, TUI, Thomson, Betfred and Matalan, Simpson Group has been able to transfer its expertise to an off-the-shelf online design and print solution, allowing small businesses to dress their whole premises in themed POP, specific to their brand and sales messages, for under £350.

Each product on shop4pop is designed to utilise full sheets and optimise the reel widths of the presses at the production facility in Washington, and can be ordered in quantities of one upwards. This all minimises waste and reduces set up time, which, aside from generating cost savings for the customer, means that the service is designed with environmental sustainability in mind.

Paper products purchased from shop4pop are printed on materials that are FSC or PEFC certified, which is a guarantee that they originate from sustainably managed forests. All other product materials are 100% recyclable.

With a social media presence on Twitter, Facebook and Linkedin, shop4pop will provide added value for their customers in the form of hints and tips about small business advertising, including how best to use POP in their boutique, salon, convenience store, gym or any other premises.

About shop4pop

shop4pop is an online solution for fully customisable printed in-store advertising. Choose a product, add your branding, check the proof and order. Your professional quality promotional items will be delivered to your business. It’s as simple as that. We have created shop4pop to bring the award winning POP products of Simpson Group to independent retailers, so you can get the professional quality advertising that the big hitters have, at a price that fits your budget.

For more details see:

About Simpson Group

Simpson Group Limited specialises in the design and production of printed POP and POS. They are aiming to become the UK’s leading retail POP and POS print specialists. Based in Washington in the North East, and in London near Heathrow, their dual location allows them to service the whole of the UK. Each site can independently handle full campaigns, from design and print to collating, packaing and distribution. Their latest online service – www.shop4pop.com – brings their expertise and experience of working with national retails brands to smaller businesses.

About FSC & PEFC

All paper products purchased from the shop4pop are printed on materials that are FSC or PEFC certified which is a guarantee that they originate from sustainably managed forests. Materials used for window clings and shelf wobblers are all 100% recyclable.

About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email champion@retailchampion.co.uk.
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