Independent retailers are being urged to celebrate their individuality by holding a range of events and activities throughout July, when the Independent Retailer Month campaign will run for its fourth consecutive year.
Independent Retailer Month aims to raise awareness of thousands of local businesses and increase footfall into town and village centres, helping retailers to stay open for business and to improve collaboration between retailers.
Purpose of Independent Retailer Month
The campaign aims to impact the independent retail sector with fun activities and events to connect consumers and communities with local businesses, helping to engage their interest in and understanding of the benefits of shopping with local independent brands.
Clare Rayner, the Retail Champion and founder of Independent Retailer Month, said: “As we enter our fourth consecutive year, we want consumers to understand the importance of their local businesses. Springboard Research for the British Retail Consortium found that high street footfall was down 26% from 2007–2013 during traditional hours, although notably revealed that there was growth in the evenings from 5.00pm to 8.00pm, and at the weekends. It’s really important that shoppers return to their local brands and see what small, independent businesses can offer.
“Independent Retailer Month is an unfunded campaign and we don’t want retailers to damage their margins with one-day discount events. Instead, we want a month-long celebration of our independent retailers to reconnect communities with their local businesses and help create a change in consumer behaviour that will last well beyond the end of July.”
Retailers can get involved easily – all resources are available free to download!
Retailers are still being urged to join the campaign and plan activities and events to increase the footfall in their area. All those taking part have access to a range of free, downloadable materials and resources, from window stickers to press kits, so that they can tell the local community how they will be celebrating their individuality this July. The tools can be accessed at www.independentretailermonth.co.uk/resources/.
Clare said, “There’s still time for independent retailers to get involved. Everything is on the Independent Retailer Month website to support participants and we’re welcoming free event listings for businesses to promote their plans. We love seeing the creative ways in which retailers are planning to entice new custom!”
One example of creative celebrations from Independent Retailer Month 2013 was Frugi Wholesale, which invited its stockists to hold a “Frugi Tee Party” during the campaign. The party included children’s colouring competitions, where the winner’s design was manufactured by the wholesaler on to tee-shirts for the stockists to later sell. You can see Clare’s video introduction of the Frugi Tee Party at http://www.youtube.com/watch?v=vzfC4bUMfmQ
She said: “Frugi Wholesale’s event last year is a great example of what retailers should be doing to increase their footfall. We want Independent Retailer Month to be more about creating a fun experience for customers, showcasing unique products and great service. Consumers should have a fantastic experience exploring their local businesses rather than the same-old, same-old of wandering supermarket aisles, trawling shopping centres or zombie-like online shopping!”
Thousands of independent retailers across the UK are expected to participate in this year’s activities. Retailers interested in taking part can keep up with news and updates by following www.twitter.com/IndieRetailUK on Twitter, by visiting the Facebook page at www.facebook.com/IndependentRetailerMonthUK or subscribing to www.independentretailermonth.co.uk.
Notes for editors:
ABOUT INDEPENDENT RETAILER MONTH UK
Since its UK launch in July 2011, Independent Retailer Month, which runs throughout July, has grown rapidly, engaging thousands of retailers and consumer-facing businesses UK-wide. It highlights the important role that smaller, independent retailers play in the communities they serve, the local economy they contribute to, and in the retail sector as a whole.
By encouraging independent retailers, groups of retailers, and even whole towns to create fun and engaging promotions, activities and events during the month of July, the campaign also tackles the very real issue of declining footfall in towns and village centres.
Independent Retailer Month UK is led by Clare Rayner, The Retail Champion, founder of the “Support for Independent Retail” campaign, which, alongside Independent Retailer Month, includes the “Enjoy an Independent Easter” and the “Celebrate an Independent Christmas” campaign events.
Clare is available to provide further content for print/online publication or to engage in broadcast interviews, either down the line or in the studio. All requests for media contributions should be addressed to Clare directly – by email to email@example.com or call office: + 44 (0) 1727 238890